Yahoo! to use Bing as its search provider

Jul. 28, 2009 | by Doug Platts

Advertising Age announced last night that Yahoo! is expected to be making Microsoft’s Bing its search provider.  This deal could increase Bing’s market share to nearly 30%, which would surely make this a cause for concern for Google.

Following the launch of Bing, Yahoo! traffic has started to suffer (Microsoft’s search share moved up 0.4% to 8.4%, while Yahoo moved down to 19.6% from 20.1%) and, with a massive $100 million marketing budget, Bing seems on course to take the number two search engine spot over the next year. Maybe it is better that Yahoo! makes this deal now so that it can concentrate on its other assets – and also rake in millions, potentially billions, from this deal.

Does this amalgamation leave room for another search engine to come into the game or will it be a two horse race going into 2010?

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    Comments (9)

    • What is the difference between Google SEO and Yahoo seo?

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    • Ben Adam

      Wonder if they will continue to run Yahoo SSP, they recently announced it was to be stopped in some regions but not the UK.Jul 29, 2009 02:26 pm

    • Jonathan Stewart

      Well, the deal is done.  Find more info here:

      Jul 29, 2009 01:50 pm

    • Chris Eden

      It's official.

      I wonder if Yahoo! & Bing will continue to maintain site explorer or bring something new in. This would surely impact the SEO community!?Jul 29, 2009 01:48 pm

    • Doug

      @Jonathan it's interesting that you mention Ask, especially as they recently de-branded back to Ask Jeeves. Maybe they are preparing to stake their claim as the No. 3 search engineJul 29, 2009 09:15 am

    • Jonathan Stewart

      It's interesting times.  Jerry Yang must be kicking himself now.  Not sure what this means for the search engine market tho.  Surely any market provides greater diversity and is better for the consumer with more competition?  By consolidating the search engine landscape we're heading closer towards a monopoly.  I realise this hasn't made much of a difference in the past - Yahoo & MSN's presence have done little to dent Google's monopolistic tendencies so far, but it has given options to the consumer.

      It's also be interesting to see what this means for Ask.  They're a small player in the UK, but I believe their market share is larger in the US.  It'll be interesting to see if they can capitalise on this in any way.Jul 28, 2009 04:01 pm

    • Douglas Platts - Digital Fingerprint » Fresh From Twitter today

      [...] the recent news about Yahoo! using Bing as a search provider here: Let me know your thoughts… Written by Doug Platts in: Twitter | Tags: fresh, [...]Jul 28, 2009 02:41 pm

    • Rob Green

      With Google selling its shares in AOL, it certainly looks like its going to be a two-horse race to me.Jul 28, 2009 12:34 pm

    • Andy

      Irony: Bing ad badmouthing the Big G, hosted on Google product...Jul 28, 2009 11:43 am

    Please note: the opinions expressed in this post represent the views of the individual, not necessarily those of iCrossing.

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