Consultoria em SEO They were looking at factors such as:
Jun 18, 2011 07:34 am
SEO Daily Reading – Issue 160 [...] Good, the Bad, and the UglyLearning and Laughing in SEO – Growth for Education and Humor SitesUnlocking Google’s Vince Update – Related Searches Now Driven by User DataSocial Media Marketing Continues to Grow In [...]Mar 30, 2011 11:09 pm
Google: Google Insere Links de Marcas em Consultas | Mestre SEO [...] bem interessante associar o que está acontecendo no Google US com o processo do Vince Update. No ano passado, discutiu-se muito da teoria de que o Google estaria favorecendo marcas em alguns [...]May 2, 2010 05:59 pm
Top 50 SEO Blogs for 2010 • Secure Wordpress [...] http://connect.icrossing.co.uk Top 2009 SEO blog post: Unlocking Google’s Vince Update [...]Apr 15, 2010 11:00 am
SEO Zeitgeist » Blog Archive » SEO Daily Reading – Issue 160 [...] Unlocking Google’s Vince Update – Related Searches Now Driven by User Data [...]Mar 19, 2010 06:04 am
» Brands vs Query Refinement: Is Google Using The Second Search? [...] 3 weeks ago Dave Peiris highlighted a similar set of theories about the Google update, noting how some of the related searches seemed to be driven in some cases [...]Nov 23, 2009 03:30 pm
Brands vs Query Refinement: Is Google Using The Second Search? | AdVantage SEO [...] 3 weeks ago Dave Peiris highlighted a similar set of theories about the Google update, noting how some of the related searches seemed to be driven in some cases [...]Nov 18, 2009 03:27 am
A Comprehensive Guide to the Vince Update | S.e.A.rCh [...] Read iCrossing’s full post: Unlocking Google’s Vince Update [...]Nov 6, 2009 10:05 am
Os Melhores Artigos de SEO da Semana – Edição 2 « black mestreSEO [...] Unlocking Google’s Vince Update publicado em 23/09/2009 No artigo mais técnico e interessante (na minha visão) da semana, o Dave Peiris e o pessoal da iCrossing, discute duas teorias sobre o Vince Update, a principal mudança dos últimos tempos no algoritmo do Google. Segundo eles, analisando bem as duas teorias pode-se notar que, realmente, o Google vem realizando as oscilações de tráfego, baseadas em Brand, Trust e CTR das páginas. O artigo é muito interessante e para quem gosta de entender mais sobre o funcionamento dos search engines vale apena a leitura. [...]Nov 4, 2009 01:53 pm
Brands vs Query Refinement: Is Google Using The Second Search? | Google Adsense [...] 3 weeks ago Dave Peiris highlighted a similar set of theories about the Google update, noting how some of the related searches seemed to be driven in some cases [...]Nov 3, 2009 04:30 am
Brands vs Query Refinement: Is Google Using The Second Search? | SEO Hardcore [...] 3 weeks ago Dave Peiris highlighted a similar set of theories about the Google update, noting how some of the related searches seemed to be driven in some cases [...]Nov 2, 2009 03:42 pm
Brands vs Query Refinement: Is Google Using The Second Search? – 23th Edition | .............................. [...] 3 weeks ago Dave Peirishighlighted the identical set of theoriesabout the Google update, observant how the little of the associated searches seemed to be driven in [...]Oct 27, 2009 05:31 pm
Vince & The Related Searches | Shark SEO [...] while ago I posted on the iCrossing Connect blog about Google’s Vince update, where I mentioned that the huge boost that a lot of brands saw could be attributed to what users [...]Oct 21, 2009 08:58 am
Brands vs Query Refinement: Is Google Using The Second Search? | SeoDigerati.com [...] 3 weeks ago Dave Peiris highlighted a similar set of theories about the Google update, noting how some of the related searches seemed to be driven in some cases [...]Oct 16, 2009 10:50 am
Brands vs Query Refinement: Is Google Using The Second Search? - Seo Marketing Tips & News Blog [...] 3 weeks ago Dave Peiris highlighted a similar set of theories about the Google update, noting how some of the related searches seemed to be driven in some cases [...]Oct 16, 2009 10:34 am
Brands vs Query Refinement: Is Google Using The Second Search? [...] 3 weeks ago Dave Peiris highlighted a similar set of theories about the Google update, noting how some of the related searches seemed to be driven in some cases [...]Oct 16, 2009 10:31 am
Paul Allen "direct.gov.uk in the car insurance SERP"... Random!
Nice post. I'd like to see a graph of the impact of these "tests" to the revenue of the websites involved...
I'm sure the ups and downs are quite significant!
;)Oct 15, 2009 05:04 pm
Vince Update Post, and Others | Rob Green [...] a reference to a great post by my colleagues Dave and Liz on the iCrossing Blog about unlocking the Vince Update. They have done some really thorough analysis of some big SERP’s, so check it [...]Oct 11, 2009 01:10 pm
Kruse Internet Services In the depression of the 30s, people retreated into buying mostly from established brands. We're now in a similar recession/depression, so Google are giving appropriate search results. These results highlight what people are known to prefer and be looking for in a period of financial restriction, namely, established brands.
BBOct 10, 2009 11:41 am
Dave Peiris @Jeff - you're right, that's very interesting. There could be something in that.
@Gareth & Lorenz - I don't think Google are looking to boost brands - I think they were just after more relevant results for users. Connecting brands names with products would involve Google being able to understand what words could be considered a "brand", which I would imagine to be far more complex (in my opinion). I also think that Google will easily be able to protect itself from click-farms, don't forget they're able to detect click-fraud within the paid results.
@Bert - While Google could do that, there's a huge number of affiliates that don't use iframes (and sites that *do* use frames but aren't affiliates) which would throw a spanner in the works.
Thanks for the comments guys.Sep 30, 2009 09:20 am
Lorenz Lammens It is an interesting theory, although it seems incredibly complex to do and could be defeated by click-farms. Without wanting to elaborate too much, our analysis seems to point to a re-evaluation of the value of brand and product mentions, just a clean up of backlink spam and better attribution of (product) content to the original site.Sep 29, 2009 04:08 pm
» Heute keine Show… | seoFM - der erste deutsche PodCast für SEOs und Online-Marketer [...] Excellente Analyse des Google Vince Updates! [...]Sep 29, 2009 10:36 am
Gareth James I'm convinced 'brand sites' are simply determined by the number of search queries for the brand name. I think user data will play a much bigger role in the algo in the future though.Sep 29, 2009 09:17 am
Bert Another (more simple) theory is that Google is filtering all kinds of affiliates that implemented iframes in their sites (for example booking.com affiliate program) giving more credit to the actual 'brand' site while dumping the copies. That explains the huge fluctuations in rankings in the travel sector in the past 3 months.Sep 28, 2009 09:25 pm
Frank Marcel Excelent analysis! Nothing further! Great job.Sep 28, 2009 12:29 pm
Andy Beard Authority "brand" sites have latent traffic potential - they are not using up all their juice budget, so Google just split tests to get a balance picking winners from related search terms.Sep 27, 2009 08:42 pm
Noah A larger shift to using user data, sure, but I still think that even with that shift user data is a very, very small piece of the pie. We might see that grow more and more in the coming years, of course, but for the moment, I don't think it affects things on a large scale.Sep 25, 2009 10:02 pm
rosostrov.ru Thank you very much for that magnificent articleSep 25, 2009 09:40 pm
Freitag, 25.09.09 – SEO Tweets | abtwittern [...] Article about the Google Vince Update – great Analysis! -> –LINK– [...]Sep 25, 2009 01:32 pm
Is This Google’s UK Glitch? | Shark SEO [...] recently posted on iCrossing’s Connect about Google’s Vince update, and I talked quite a lot about the change to the related search results. I’ve also been [...]Sep 24, 2009 08:10 pm
Jeff For what it's worth, Google released the search based keyword tool (for PPC) some time around November, which they hyped as being based on user data as opposed to the data in the regular AdWords keyword tool. It leaves me wondering if there wasn't a larger general shift toward relying on user data that impacted organic results around the same time.Sep 24, 2009 03:14 pm
Nick Stamoulis I think Google just wants to see websites and businesses really utilizing all components of the internet. If you are writing articles and marketing videos amongst other things than you are on the right path to showing Google you are trying to brand.Sep 24, 2009 02:25 pm
Miguel Fantastic analysis. Very interesting read, Now I've got to go play and try some of this out for myself.Sep 24, 2009 01:53 pm
Nilhan Excellent work guys. Completely agree with this line of thinkingSep 24, 2009 01:39 pm
Richard Vaughan I also disagree that click-throughs are too noisy. Just because a metric can be noisy doesn't mean that the metric is useless. Noise can always be filtered and the more specific the connection between keywords the less noise there is to filter in the first place. Which is perhaps why strong brands with a focused "message" have done so well in the update: Their improvement is not down to the fact they are household names but because their brands are known synonymously for what they do. So brands doing well in the Serps become a symptom of the update not a specification of it.
Nice work guys!Sep 24, 2009 10:46 am
Rob Green Dave/Liz - I had a theory that the volume of searches (or % traffic) from "brand + keyword" terms might be having an effect here as well.
I have seen a site whose 2nd highest traffic driving term is "brand + keyword", and post-vince the page that ranked for "brand + keyword" now ranks very well for "keyword".
Do you guys think that this has any/much significance?Sep 24, 2009 10:44 am
Dave Peiris @DaveShapiro - thanks for the link, I'd not seen that before. Really interesting stuffSep 24, 2009 09:12 am
SEO Daily Reading - Issue 160 — Superstructure [...] Unlocking Google’s Vince Update - Related Searches Now Driven by User Data [...]Sep 24, 2009 05:34 am
robwatts Awesome, love this kinda stuff :) Good work!Sep 23, 2009 09:08 pm
SEO Daily Reading - Issue 160 « Internet Marketing Blog [...] Unlocking Google’s Vince Update - Related Searches Now Driven by User Data [...]Sep 23, 2009 08:22 pm
David Shapiro Amit Singhal, a Googler who likely knows at least as much about the ranking algorithm as anybody else, if not more, gave a presentation in 2004 about how clicks are an 'incredibly noisy' signal. You can find the presentation here and he mentions it specifically on slide 32.
It's worth keeping in mind though that just because a signal is noisy doesn't necessarily mean it's not being utilized. The link graph is getting more noisy every day, but it's still obviously being used in ranking results.
Great post by the way, very insightful.Sep 23, 2009 06:16 pm
Dave Peiris Hi Chris, I don't remember any mention of click-throughs being dismissed before as too noisy (although I think Matt Cutts once said that bounce-rates were tested once, but were too noisy a signal - I need to check on that). I would guess that click-throughs would be a clearer signal to Google than looking at which terms are often used together. Also, Vince was described as a simple change, and your idea (while not impossible) would be a fairly complex task.Sep 23, 2009 05:23 pm
David Hughes Hi Chris,
I disagree that click throughs are far too noisy - it's a good enough metric to base a good proportion of Adwords Quality Score on. Moreover, if Google are constantly testing positions, constantly refining, then some noise doesn't matter as it will be ironed out over iterations.Sep 23, 2009 05:17 pm
David Hughes Great lateral thinkingSep 23, 2009 05:00 pm
Chris McGiffen Click through's have been dismissed in the past as too noisy, and I've not seen anything to change my opinion on that. Have you even considered that brands could still be easily identifiable through normal indexing activities - McVities and Biscuits are likely to appear somewhere together on the web.Sep 23, 2009 05:00 pm
David Goldie Interesting thoughts guys. Fantastic post.Sep 23, 2009 04:59 pm
Chris That was a great read and clearly explained.Sep 23, 2009 04:56 pm
Magico Martinez Theory 3 looks really interesting. A break through!Sep 23, 2009 04:55 pm
Tom Interesting post - nice angle and some good theories. One interesting point is that the upper half of the SERPs have always been more stable than the lower half so this fluctuation isn't new (that I'm aware of). Even going back to Will's post that you link to shows that the lower results fluctuate more than the top results.
I'd love to see some more data to back this up but great post!Sep 23, 2009 04:45 pm
Tweets that mention Unlocking Google’s Vince Update - iCrossing -- Topsy.com [...] This post was mentioned on Twitter by Richard Vaughan and Rob Green. Rob Green said: Unlocking #Google's #Vince Update: http://bit.ly/4sYxhH - a great piece of #SEO research via @SharkSEO and Liz Ayers [...]Sep 23, 2009 04:42 pm
Peter Young Nice bit of research, and certainly highly plausible - particularly given the level of both user data and behavioural data that Google have to hand are are able to draw on.
I would also add its in line with their perspective on other channel thinking ie behavioural retargeting etc.
Again great post....Sep 23, 2009 04:35 pm
richardbaxterseo Really solid work guys - love this post. Sphunn: http://sphinn.com/story/127873Sep 23, 2009 04:25 pm
Post a comment
- Connect – iCrossing U.K.
- Conecta2 – iCrossing LATAM & Spain
- Greatfinds – iCrossing U.S.
- Talblick – iCrossing Germany
- The Content Lab
Sign up for email notifications of Connect blog posts.
Other Blogs We Recommend
- Core Audience
- Forrester Blogs
- Google Plus Blog
- iMedia Connection
- Media Monkey
- Mobile, Social, Ambient by Rachel Pasqua
- Online Marketing Blog by Tristán Elósegui
- Search Engine Land
- The Content Lab
- The Facebook Blog
- The Official Google Blog
- Twitter Blog
- Wired Sussex
- WSJ Digits