This morning Bing senior engineer, Marvel Beets announced that they would start using Google’s Page Rank algorithm to return results in Bing. As of next week when people perform a search using Bing the results will be processed and returned using Google’s Page Rank algorithm rather the Bing’s own Clippy. “You have to be able to admit [...]

As part of our decade in search series I wanted to pick out a few highlights that have caught my eye in 2009. We know of late Google has been pumping out new products and services quicker than Santa delivers presents. However, before we even touch the wonderful world of Google let’s take a quick [...]

So with the BIG announcement yesterday of the deal between Yahoo and Microsoft (henceforth Microhoo), we’ve done a quick straw-poll at iCrossing HQ to find out what our team of experts would do if they were in charge of mashing both engines together: Improve SiteExplorer functionality with Bing data (helps get the SEO community onside), [...]

Advertising Age announced last night that Yahoo! is expected to be making Microsoft’s Bing its search provider.  This deal could increase Bing’s market share to nearly 30%, which would surely make this a cause for concern for Google. Following the launch of Bing, Yahoo! traffic has started to suffer (Microsoft’s search share moved up 0.4% to [...]

In the last post we looked at Click Through Rate (CTR) and how knowing the CTRs of various ad positions helps us better plan our Pay Per Click (PPC) strategy.  This week we will look at changes in Cost Per Click (CPC) for each position and how knowing this can affect your PPC campaign. We used [...]

So you want to maximise your paid search click-through rate (CTR), while paying as little as possible. But, is it better to bid a lot to ensure a top position, or is it more efficient to pay less to get a middle of the range position? Also, what sort of returns can you expect from [...]