Joining the browser battle, Yahoo has unveiled a new search tool called Axis that will offer users an improved way of searching the web on a desktop browser, smart phone or tablet. Yahoo Axis alters the browser to display search …
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For those of you that are not familiar with the Search Alliance, it is an initiative that Yahoo! and Microsoft are taking to create a competitive choice for both advertisers and users in the marketplace. Essentially, paid search results on …
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One of the most popular SEO tools when it comes to discovering competitors backlink data will cease to exist later today. Since its launch in 2005, Yahoo Site Explorer – one of the first tools to report on backlinks, became …
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A month after the launch of Bing I made a quick analysis of its transition from its previous incarnation as Live Search to its rebranding as Bing in this blog post. The initial reaction was generally positive with retail clients …
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This morning Bing senior engineer, Marvel Beets announced that they would start using Google’s Page Rank algorithm to return results in Bing. As of next week when people perform a search using Bing the results will be processed and returned …
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As part of our decade in search series I wanted to pick out a few highlights that have caught my eye in 2009. We know of late Google has been pumping out new products and services quicker than Santa delivers …
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So with the BIG announcement yesterday of the deal between Yahoo and Microsoft (henceforth Microhoo), we’ve done a quick straw-poll at iCrossing HQ to find out what our team of experts would do if they were in charge of mashing …
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Advertising Age announced last night that Yahoo! is expected to be making Microsoft’s Bing its search provider.  This deal could increase Bing’s market share to nearly 30%, which would surely make this a cause for concern for Google. Following the …
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In the last post we looked at Click Through Rate (CTR) and how knowing the CTRs of various ad positions helps us better plan our Pay Per Click (PPC) strategy.  This week we will look at changes in Cost Per …
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