Yahoo - iCrossing

How advertisers can profit from the Yahoo and Microsoft search alliance

Tue, Apr 17, 2012 | Posted by kathleen.lyons

For those of you that are not familiar with the Search Alliance, it is an initiative that Yahoo! and Microsoft are taking to create a competitive choice for both advertisers and users in the marketplace. Essentially, paid search results on Yahoo! are now going to be powered by Microsoft. This means that our current Yahoo! [...]

Alternative Tools After Yahoo Site Explorer Shut Down

Mon, Nov 21, 2011 | Posted by Modestos Siotos

One of the most popular SEO tools when it comes to discovering competitors backlink data will cease to exist later today. Since its launch in 2005, Yahoo Site Explorer – one of the first tools to report on backlinks, became very popular within the SEO community. Part of its success was the fact that its [...]

Bing – baby or toddler?

Tue, Feb 22, 2011 | Posted by Neil Campbell

A month after the launch of Bing I made a quick analysis of its transition from its previous incarnation as Live Search to its rebranding as Bing in this blog post. The initial reaction was generally positive with retail clients benefitting from an improved conversion rate despite the higher cost-per-click. Since then Bing has had [...]

Bing admits defeat, starts using Page Rank algorithm

Thu, Apr 1, 2010 | Posted by Gregory Lyons

This morning Bing senior engineer, Marvel Beets announced that they would start using Google’s Page Rank algorithm to return results in Bing. As of next week when people perform a search using Bing the results will be processed and returned using Google’s Page Rank algorithm rather the Bing’s own Clippy. “You have to be able [...]

A Decade in Search – 2009

Thu, Jan 7, 2010 | Posted by Addam Hassan

As part of our decade in search series I wanted to pick out a few highlights that have caught my eye in 2009. We know of late Google has been pumping out new products and services quicker than Santa delivers presents. However, before we even touch the wonderful world of Google let’s take a quick [...]

10 Things We’d Do With Microhoo

Thu, Jul 30, 2009 | Posted by Jonathan Stewart

So with the BIG announcement yesterday of the deal between Yahoo and Microsoft (henceforth Microhoo), we’ve done a quick straw-poll at iCrossing HQ to find out what our team of experts would do if they were in charge of mashing both engines together: Improve SiteExplorer functionality with Bing data (helps get the SEO community onside), [...]

Yahoo! to use Bing as its search provider

Tue, Jul 28, 2009 | Posted by Doug Platts

Advertising Age announced last night that Yahoo! is expected to be making Microsoft’s Bing its search provider. This deal could increase Bing’s market share to nearly 30%, which would surely make this a cause for concern for Google. Following the launch of Bing, Yahoo! traffic has started to suffer (Microsoft’s search share moved up 0.4% [...]

Pay per post penalty for Google Japan

Thu, Feb 12, 2009 | Posted by Ben Adam

Paid Search: Why is position 1 the cheapest?

Mon, Oct 20, 2008 | Posted by Gregory Lyons

In the last post we looked at Click Through Rate (CTR) and how knowing the CTRs of various ad positions helps us better plan our Pay Per Click (PPC) strategy. This week we will look at changes in Cost Per Click (CPC) for each position and how knowing this can affect your PPC campaign. We [...]

iCrossing update: Google CTR x3 higher than Yahoo!

Fri, Oct 3, 2008 | Posted by Gregory Lyons

So you want to maximise your paid search click-through rate (CTR), while paying as little as possible. But, is it better to bid a lot to ensure a top position, or is it more efficient to pay less to get a middle of the range position? Also, what sort of returns can you expect from [...]