I am an analyst. By nature, analysts are people that love data, the way it can be used in so many different ways just by slightly varying how you view it. Recently I’ve been thinking about the Pareto principle and …
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Well not quite but it has added forecasting to its Insights for Search research tool.  The tool will now show you a 12 month forecast of what it expects the keyword volumes to look like over the next year as …
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The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects …
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Inspired by a ‘recently compiled top ten list of New Year’s resolutions’ sent to me by local estate agent RA Bennett & Partners… 1.       Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly …
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In the style of Chris Morris in The Day Today, the national media have now declared: “It’s recession!”. So many of us digital folk are wondering what’s in it for us. Here to follow then are some thoughts from our …
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I’ve just completed the second of our client briefing podcasts around social media trends. For me it’s already serving a useful exercise in pausing and thinking about the broader sweep of things going on over the month and collate some …
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