Trends - iCrossing

Is my data accurate enough?

Wed, May 4, 2011 | Posted by Andrew Ball

I am an analyst. By nature, analysts are people that love data, the way it can be used in so many different ways just by slightly varying how you view it. Recently I’ve been thinking about the Pareto principle and the importance of data quality. In my experience, 80% is usually sufficient to provide a [...]

Google Unveils Crystal Ball

Wed, Aug 19, 2009 | Posted by Gregory Lyons

Well not quite but it has added forecasting to its Insights for Search research tool. The tool will now show you a 12 month forecast of what it expects the keyword volumes to look like over the next year as well as past historic trends for the keyword. This can be quite useful if you [...]

The recession so far…

Wed, Feb 11, 2009 | Posted by Philip Buxton

The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how [...]

Top five New Year’s resolutions… for digital

Sat, Jan 3, 2009 | Posted by Philip Buxton

Inspired by a ‘recently compiled top ten list of New Year’s resolutions’ sent to me by local estate agent RA Bennett & Partners… 1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than [...]

UPDATED: So, you’re a social media agency…

Wed, Dec 17, 2008 | Posted by Philip Buxton

Some thoughts on digital in a recession

Fri, Oct 10, 2008 | Posted by Philip Buxton

In the style of Chris Morris in The Day Today, the national media have now declared: “It’s recession!”. So many of us digital folk are wondering what’s in it for us. Here to follow then are some thoughts from our guest poster Phil Buxton on the slump’s likely effects on the UK digital landscape. 1. [...]

Social Media Trends

Thu, Sep 4, 2008 | Posted by Antony Mayfield

I’ve just completed the second of our client briefing podcasts around social media trends. For me it’s already serving a useful exercise in pausing and thinking about the broader sweep of things going on over the month and collate some of the interesting thoughts and links I may not have had the time to blog [...]