We’re seeing a definite shift from travel companies just talking about social media to actively looking to spend money doing it. And when you consider the numbers it’s hardly surprising. That’s presenting some really interesting opportunities and challenges. The challenges for brands 1) Social media spaces are not brand-friendly Travel brands might want to really engage with customers [...]

I spoke at a seminar at the World Travel Market last week titled Social Media for Marketers: Unpicking the 2.0 hype. Jeremy Head I iCrossing Social Media Presentation At Wtm 111109 View more presentations from Jeremy Head. Click on the deck here to see my presentation. There are detailed notes with the slides. I shared the platform with [...]

Doug Platts and myself recently visited Washington DC for an International Ecommerce Travel conference to discuss the market trends for travel for 2009 moving forward into 2010. We researched and developed a deck for presentation which covers ‘Travel Behaviour & Search Trends’, looking at predictions prior to 2009, at stats for 2009 and predictions [...]

We had a great day at the Travolution Summit in London yesterday. iCrossing was sponsoring the media centre and the front three rows of the room were packed with bloggers and online journalists from the Times, Sunday Times, Travel Weekly and Travolution jostling for space – both literal (what does a blogger have to do [...]

Before I joined iCrossing, I spent 7 years working as a freelance travel writer. In case you hadn’t noticed, traditional media is under huge financial pressure at the moment as reader numbers continue to decline. Much of the reason for this is the impact of the web. Why pay for a travel magazine if you can [...]

I spent a couple of very interesting days at the World Travel Market recently- the annual industry convention in London. I spent one day at the Eye For Travel Seminar – Online Content and Conversion Strategies. One of the most interesting speakers was Severine Philardeau. She’s Senior Manager of Brand Distribution at TripAdvisor. She quoted some [...]