Metasearch, UGC reviews, demanding customers – lots of challenges for travel brands in the on-line space. Can they innovate to overcome them?
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In mid-September Google released their Flight Search product, helping users find flight information quicker online. The product was released to contain only information from Airlines which left OTAs and metasearch sites wondering where they fit in. Initially when Google announced …
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PhoCusWright has produced a research whitepaper on the Asia Pacific online traffic industry and there are some interesting top level take away points. China has the most internet users by far with over 4 times the amount of Japan which …
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Back in early 2010 Google acquired ITA software, arming Google with substantial insights in flight data. The travel industry concerned by this move knew that Google had something up their sleeve which could potentially rock the online travel sector. So …
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We’re seeing a definite shift from travel companies just talking about social media to actively looking to spend money doing it. And when you consider the numbers it’s hardly surprising. That’s presenting some really interesting opportunities and challenges. The challenges …
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I spoke at a seminar at the World Travel Market last week titled Social Media for Marketers: Unpicking the 2.0 hype. Jeremy Head I iCrossing Social Media Presentation At Wtm 111109 View more presentations from Jeremy Head. Click on the …
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Doug Platts and myself recently visited Washington DC for an International Ecommerce Travel conference to discuss the market trends for travel for 2009 moving forward into 2010. We researched and developed a deck for presentation which covers ‘Travel Behaviour & …
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We had a great day at the Travolution Summit in London yesterday. iCrossing was sponsoring the media centre and the front three rows of the room were packed with bloggers and online journalists from the Times, Sunday Times, Travel Weekly …
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Before I joined iCrossing, I spent 7 years working as a freelance travel writer. In case you hadn’t noticed, traditional media is under huge financial pressure at the moment as reader numbers continue to decline. Much of the reason for …
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