Connectedness.  That is the first thing I learnt when I joined iCrossing earlier last week.  Connectedness is the central philosophy for working life here, or as someone framed it – “the way we see the world”. I like it. It’s a neat proposition that suitably fits the challenges and opportunities that brands are faced with today.  With [...]

I am mightily impressed by a recent presentation from Paul Adams, a senior user experience researcher at Google. Entitled ‘The real life social network’, it examines how people connect, relate and communicate with each other, and what this means for experience designers online. As someone who works agency-side I started thinking specifically about what the implications [...]

* * Updated / corrected with thank to @johnniemoore * * One of the recurring themes for us at iCrossing and our clients over the past year or so has been the way that the social web is should be thought of as a business issue first and marketing issue second. An article about libel on [...]