Tag Archives: Strategy

Connect

Sep. 30, 2010 | by Dennis Volkmann Where is Digital Marketing going?

Many people seem concerned with where marketing is going, what is the impact of digital, and which are the trends to follow. Last week at IPA’s Club 44, Dan Cobley – Senior Marketing Director of Google, gave his opinion of …
Continue reading…

Aug. 31, 2010 | by fiona.grantham Connected brands as molecular brands

Connectedness.  That is the first thing I learnt when I joined iCrossing earlier last week.  Connectedness is the central philosophy for working life here, or as someone framed it – “the way we see the world”. I like it. It’s a …
Continue reading…