If iCrossing were a character from The Lord of the Rings, it would be Aragorn. This was the claim of Chief Strategy Officer Mark Iremonger at the Client Summit 2013. Iremonger drew comparisons between our agency and “the wise peacemaker …
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Craig Menzies recently joined us as Head of User Experience / Digital Strategist. As an ex-Forrester employee Craig brings with him a wealth of experience and we’re thrilled to have him on board! We asked Craig a few questions about …
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As the year draws to an end I’ve started thinking about where online is heading in 2011.  Below I outline four areas I think will be important next year. Almost everything I’m going to talk about is already happening, therefore …
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“You can’t tell how people are going to behave based on how they have behaved” (Don Draper, Mad Men) “You can’t make any sense of the facts until you’ve had an idea” (Stephen King, A Masterclass in Brand Planning) “Journalists …
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Many people seem concerned with where marketing is going, what is the impact of digital, and which are the trends to follow. Last week at IPA’s Club 44, Dan Cobley – Senior Marketing Director of Google, gave his opinion of …
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Connectedness.  That is the first thing I learnt when I joined iCrossing earlier last week.  Connectedness is the central philosophy for working life here, or as someone framed it – “the way we see the world”. I like it. It’s a …
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I am mightily impressed by a recent presentation from Paul Adams, a senior user experience researcher at Google. Entitled ‘The real life social network’, it examines how people connect, relate and communicate with each other, and what this means for …
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* * Updated / corrected with thank to @johnniemoore * * One of the recurring themes for us at iCrossing and our clients over the past year or so has been the way that the social web is should be …
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