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Social web literacy and brands

Mon, Jul 20, 2009 | Posted by Antony Mayfield
This week we’ve published a new e-book called How to Start Blogging: a Guide for Business Bloggers. For a condensed pick of tips, take a look at our Management Today article Ten Tips: Blogging for Business.   Tamsin Hemingray, Matthew Neale and myself developed the e-book from training and coaching for clients and each other around how [...]

Twitter’s AdWords is coming…

Thu, Mar 26, 2009 | Posted by Philip Buxton
For various reasons I was forced to consider once again how Twitter will pay for itself and begin to deliver value back to investors that have so far handed over $55m in funding. As I was doing so – and having just discussed with Radio 5 Live the Microsoft-sponsored Exectweets.com, which collates tweets from CEOs in one place [...]
Nielson Online have just released stats that show the reach of social networking is now greater than that of email! Extraordinary indeed, but what is slightly confused is that the metric doesn’t actually suggest that social media has overtaken email as a form of communication. (Report embedded over here at Mashable - http://mashable.com/2009/03/09/social-networking-more-popular-than-email/).  I’m a big believer [...]

‘It’ is Google’s missing link

Tue, Jan 13, 2009 | Posted by Philip Buxton
  I hesitate to write this post because I am bored silly of using, thinking and writing about Twitter. I am also certain that everyone else is just as bored of hearing about it. Nonetheless, I must plough on because ‘It’ (I will seek hereafter to only refer to Twitter as ‘It’) looms larger in my [...]