For various reasons I was forced to consider once again how Twitter will pay for itself and begin to deliver value back to investors that have so far handed over $55m in funding. As I was doing so – and having just discussed with Radio 5 Live the Microsoft-sponsored Exectweets.com, which collates tweets from CEOs in one place [...]

‘Here’s the thing’: Social is not a distinct entity, you can’t ‘buy’ the channel, nor can you fit it into a sales funnel. The ‘media’ bit is whatever people want to make it. Some UGC amazing, some just noise. Some brands pollute the commons, some try to understand the new enviroment, earn permission, and then participate. [...]