SERPS - iCrossing

Google’s Organic Search Sitelinks Offer Brands More Online Visibility

Wed, Aug 31, 2011 | Posted by Doug Platts

Brand marketers cannot afford to be passive in their online marketing efforts in today’s search culture. One of the most important aspects of today’s online marketing is in the search engine results page (SERP). Google Sitelinks are arguably the best feature to come to the search engine results page (SERP) for brands in the past [...]

Google’s ad formats – getting better, or worse?

Wed, Feb 9, 2011 | Posted by Rob Green

Two of the most recent changes to Google’s ad formats are making us ask questions about their value to users. Google built Adwords on the back of their goal to provide the highest quality, and most relevant ads to searchers – but recently, we are not sure about some of the new changes. Lower Case [...]

Our new Chrome extension – numbered SEO results

Thu, Mar 18, 2010 | Posted by Dominic Parker

Update: Please goto the latest blog post for the number search results chrome extension They say the simplest ideas are the best. If that’s true, then this Chrome extension is the best one ever built. Inspired by Ben’s recent post on the top Chrome SEO extensions, I created a simple Chrome extension that will number [...]

Google testing breadcrumb-trails

Mon, Aug 24, 2009 | Posted by Doug Platts

It looks like Google is testing even more things within its SERPs. The latest is displaying the breadcrumb trail of a page where usually the URL is displayed. Here is an example reported by Rob Hammond And other examples are cropping up of this appearing for, what seem to be, random searches. This latest development [...]

Car insurance SERPS – Google keeping us on our toes!

Fri, Jun 26, 2009 | Posted by Doug Platts

Over the past week I have seen the SERPS in the UK fluctuate massively, with sites coming into the top 10 for a couple of hours or even a day and then returning to outside the top 30. This has been happening for a number of terms such as ‘flights’, ‘hotels’ and ‘travel insurance’. The [...]