Let’s get something straight from the off, my role at iCrossing is Senior Display Planner/Buyer. My sole focus is to plan, buy, manage and deliver display media campaigns for iCrossing’s clients, I am biased and I am not ashamed to …
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Google announced last night the roll out of their new Plus One (+1) button. This has got the digital community buzzing about what this means to search and brands. The button now appears at the end of the web listings …
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The February 2011 edition of Revolution covered an article looking at online brand building activity through search at the expense of display according to a recent survey carried out by communications firm Rocket. Natural search ranked top  with 32% of …
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In the last year Google has shifted its focus from pure link based anchor text to include other metrics. As a result greater attention is anticipated for broader ranking considerations such as user behaviour, social signals, content quality, brand authority etc. Google …
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What is it? Blekko is a new Search Engine. Some have touted it as a “Google Killer” while others have not. Blekko CEO Rich Skrenta has gone on record to say Blekko isn’t trying to be a Gogle Killer, but …
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As mentioned by my colleague, Jake Hawkins, Google recently tested a significant new layout for their search results. This new system provided a preview of the target page when the searcher hovered over the link, with the relevant section of …
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I was fortunate enough to see the latest Google test of previewing website pages within the browser this morning. Initial analysis of the results highlights some pretty major issues with Flash, splash pages and landing pages designed for snapping up …
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The Evolution of Search The last eighteen months saw some of the most significant changes to the way Google produces its natural search listings. While Google updates its ranking algorithm almost on a daily basis, inclusion of entirely new signals …
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A while ago Google said they were going to be looking at a site’s performance speed as a ranking factor and at the end of last week (Friday April 9th) this was confirmed to now be in place in the …
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