The Evolution of Search The last eighteen months saw some of the most significant changes to the way Google produces its natural search listings. While Google updates its ranking algorithm almost on a daily basis, inclusion of entirely new signals are rare. Since the launch of Google in 1998, back link analysis determined the credibility and [...]

A while ago Google said they were going to be looking at a site’s performance speed as a ranking factor and at the end of last week (Friday April 9th) this was confirmed to now be in place in the US results, yet to be rolled out internationally. Google aims to give a great user experience [...]

I recently been noticing some new menu options on Google.com – these don’t appear to be visible to everyone or on other regional Google(s).  So for a search for ‘ipod speakers‘ you are presented with a search results page (SERP) like: Down the left hand side you will see there are now options to filter the [...]

On Tuesday, I ventured to Angel for the SES London conference and caught an inspiring debate amongst the top SEOs and SEMs in the industry. These included Rand Fishkin, Dave Naylor and Ralph Tegtmeier fighting for SEO and Paul Mead and Andrew Goodman for PPC. It was great to hear their take on the industry [...]

A few SEO guys have been talking about a couple of new things that are now available in the Google Webmaster Tools. Webmasters now have access to a malware search, and a tool to ‘fetch’ a URL as Google would. The malware details tool is nice, and should probably be a standard item in the toolkit, [...]

Nick Fox of Google, recently spoke at SES about the future of paid search . One of the most interesting points he raised was the possibility of keyword free advertising. The idea behind this being that small businesses allow Google to manage their campaigns without having to submit tens of thousands of [...]

A few days ago jennita published a comparison between The Princess Bride and SEOs following a twitter conversation. I didn’t really get it until a couple of days ago when I watched the film. I am going to be slightly geekier and make a comparison that everyone (except trekkies) will understand. Search and Star Wars. [...]