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Research Phase vs Purchase Phase

Sat, Feb 20, 2010 | Posted by Doug Platts
I recently been noticing some new menu options on Google.com - these don’t appear to be visible to everyone or on other regional Google(s).  So for a search for ‘ipod speakers‘ you are presented with a search results page (SERP) like: Down the left hand side you will see there are now options to filter the [...]
On Tuesday, I ventured to Angel for the SES London conference and caught an inspiring debate amongst the top SEOs and SEMs in the industry. These included Rand Fishkin, Dave Naylor and Ralph Tegtmeier fighting for SEO and Paul Mead and Andrew Goodman for PPC. It was great to hear their take on the industry [...]

Fetch! Google. Fetch!

Wed, Oct 14, 2009 | Posted by Rob Green
A few SEO guys have been talking about a couple of new things that are now available in the Google Webmaster Tools. Webmasters now have access to a malware search, and a tool to ‘fetch’ a URL as Google would. The malware details tool is nice, and should probably be a standard item in the toolkit, [...]

Keyword Free Paid Search

Mon, Sep 14, 2009 | Posted by Tobit Michael
Nick Fox of Google, recently spoke at SES about the future of paid search . One of the most interesting points he raised was the possibility of keyword free advertising. The idea behind this being that small businesses allow Google to manage their campaigns without having to submit tens of thousands of [...]

How to SEO Twitter

Thu, Aug 27, 2009 | Posted by Addam Hassan

Search Wars

Mon, Aug 10, 2009 | Posted by Magico Martinez
A few days ago jennita published a comparison between The Princess Bride and SEOs following a twitter conversation. I didn’t really get it until a couple of days ago when I watched the film. I am going to be slightly geekier and make a comparison that everyone (except trekkies) will understand. Search and Star Wars. [...]
Over the past week I have seen the SERPS in the UK fluctuate massively, with sites coming into the top 10 for a couple of hours or even a day and then returning to outside the top 30. This has been happening for a number of terms such as ‘flights’, ‘hotels’ and ‘travel insurance’. The [...]
So last week, the London Search Engine Strategies Conference 2009 was in full swing at the Business Design Centre in Islington.  Some of the iCrossing Natural Search team were in attendance, and myself and David Hughes were both presenting there - David on the “Search Term Research and Targeting” panel, while I spoke on the [...]
So you’ve got a website, you think it’s cool and you’re pretty sure other people will like it, but you’re just not getting the traffic, so what can you do about it?  Well there are a number of simple and some not so simple things you can do to get more people coming to your [...]