Tag Archives: research

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Feb. 13, 2014 | by Sam Vining Maximising your data

Everyone is talking about data at the moment, but not everyone knows what to do with it or how to get the most out of it.  As part of the research and insight team I work with data every hour …
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Jan. 24, 2013 | by Kunal Patel The new magic number in affiliate marketing is 9

Following the recent publication of the IAB and PWC online performance marketing study many people outside the affiliate channel were probably surprised when they saw the figure of £9 billion being associated to sales attributed to performance marketing. There are a …
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Dec. 14, 2012 | by Edward Farragher An Introduction to R

“R is taking over the world.  It’s R.  There’s no debate anymore.” These are the words of William Beckler, the “Director of Innovation” at lastminute.com; talking at the Big Data Innovation in London earlier this year. R is a programming …
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Nov. 09, 2012 | by Edward Farragher Do People Still Use RSS Feeds?

The digital world is constantly evolving.  We have recently seen the release of Microsoft’s Windows 8, the iPhone 5 hitting the market, and a fierce escalation in the battle between natural search optimisers and the Google Zoo. We have also …
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Nov. 08, 2012 | by Sam Zindel Obama’s Big Data Election Victory

Tim Berners Lee once said – “It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available” Well there aren’t many people that are more powerful than the President of the …
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Oct. 23, 2012 | by Richard James The Consumer Barometer

Ever wondered how consumers in Belgium research and buy products compared to consumers in Argentina? How about the way men go about buying a car compared to women? Or what industry could most benefit from a site that looks good …
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