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Following the recent publication of the IAB and PWC online performance marketing study many people outside the affiliate channel were probably surprised when they saw the figure of £9 billion being associated to sales attributed to performance marketing. There are a …
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“R is taking over the world.  It’s R.  There’s no debate anymore.” These are the words of William Beckler, the “Director of Innovation” at lastminute.com; talking at the Big Data Innovation in London earlier this year. R is a programming …
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Popular music video Gangnam Style recently overtook Justin Beiber’s video baby to become the number one most viewed video on Youtube ever. With it hitting this milestone so quickly (in just over four months) we thought it would be interesting …
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New data released by IBM shows that mobile traffic to e-commerce sites now represents an average of 26.5% of all site traffic (up from 15.8% in 2011) and sales from a mobile device are now at 14.1% of total site traffic. Apple …
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The digital world is constantly evolving.  We have recently seen the release of Microsoft’s Windows 8, the iPhone 5 hitting the market, and a fierce escalation in the battle between natural search optimisers and the Google Zoo. We have also …
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Tim Berners Lee once said – “It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available” Well there aren’t many people that are more powerful than the President of the …
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Ever wondered how consumers in Belgium research and buy products compared to consumers in Argentina? How about the way men go about buying a car compared to women? Or what industry could most benefit from a site that looks good …
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Last week I spoke at a conference on digital marketing around the topic of putting data, and more importantly the insights from that data at the heart of your digital marketing strategy and how doing so would help increase sales …
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PhoCusWright has produced a research whitepaper on the Asia Pacific online traffic industry and there are some interesting top level take away points. China has the most internet users by far with over 4 times the amount of Japan which …
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