At iCrossing we’re always looking to new betas for the opportunities they provide – despite the initial teething issues they can sometimes have, they allow us to get in on the ground level and find new ways we can deliver …
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For those of you that are not familiar with the Search Alliance, it is an initiative that Yahoo! and Microsoft are taking to create a competitive choice for both advertisers and users in the marketplace. Essentially, paid search results on …
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Analysing data is paramount in the day-to-day work of internet marketers so strategic decisions can be made based on scientific evidence. However, in some occasions some commonly used terms are sometimes misunderstood and used in the wrong context. Some of …
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Last year I posted on elements which I’d like to see Google incorporate into AdWords during 2011.   Google claim to have tested over 100 new ad formats in 2011, along with a bunch of new features, so unsurprisingly a couple …
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Thinking of joining a successful and fast paced PaidSearch team? Want to work with some of the world’s biggest brands? See yourself creating cutting edge media campaigns and developing a career full of potential? If so, you might be asking; …
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Google + has recently been launched in an attempt (so it seems) to declare war on Facebook. If you use Google, you already have your mail, calendar, documents and photos together. Google Plus adds to this and is essentially the …
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Let’s get something straight from the off, my role at iCrossing is Senior Display Planner/Buyer. My sole focus is to plan, buy, manage and deliver display media campaigns for iCrossing’s clients, I am biased and I am not ashamed to …
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Google announced last night the roll out of their new Plus One (+1) button. This has got the digital community buzzing about what this means to search and brands. The button now appears at the end of the web listings …
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When browsing for a new pair of specs yesterday, I noticed that Google seem to be trialling another visual tweak for their ads in a bid to boost click-through rates. Following a return to the yellow background, punctuated and non-punctuated …
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Image Search advertising is a relatively new ad format from Google. Very simply, it enables you to pair an image with text and appear for related searches by user on Google Images. The 2 current methods available to serve an …
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