For those of you that are not familiar with the Search Alliance, it is an initiative that Yahoo! and Microsoft are taking to create a competitive choice for both advertisers and users in the marketplace. Essentially, paid search results on …
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When browsing for a new pair of specs yesterday, I noticed that Google seem to be trialling another visual tweak for their ads in a bid to boost click-through rates. Following a return to the yellow background, punctuated and non-punctuated …
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After years of a largely unchanged creative format, 2010 saw an unprecedented year for the diversification and development of Paid Search ads, with the way led – unsurprisingly – by Google’s Adwords platform. My intention is not for this to …
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The February 2011 edition of Revolution covered an article looking at online brand building activity through search at the expense of display according to a recent survey carried out by communications firm Rocket. Natural search ranked top  with 32% of …
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Towards the end of 2010 all SEO’s were talking about Google Preview and Instant Search. Now it’s the turn of PPC’ers to throw their opinions into the ring. When searching on logged into Google and searching on www.google.com I have …
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Two of the most recent changes to Google’s ad formats are making us ask questions about their value to users. Google built Adwords on the back of their goal to provide the highest quality, and most relevant ads to searchers …
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Do you go in for New Year resolutions? Is it going to be a new healthier you? Are you going to take up a new hobby? Or perhaps look for a new job? January sees many people reevaluate their lives …
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2010 was a funny year for Google Adwords.  While there was some movement towards having more control of your account with the inclusion of modified broad match there were also steps towards letting Google have full control in the form …
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Google Ad formats The last 12 months has been a busy time for the Ad Format team at Google HQ in Mountain View. Google has introduced a number of innovations to spruce up their paid listings making for a very …
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Why we advertise The underlying priority for any search campaign is to allow customers to find you. If they find you once but can’t find you again you may as well not have appeared at all. Accelerate Your Search To …
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