Why we advertise The underlying priority for any search campaign is to allow customers to find you. If they find you once but can’t find you again you may as well not have appeared at all. Accelerate Your Search To this end, your paid search campaigns should always be set to accelerated delivery. Generally people’s reticence [...]

Digital Marketing controversy comes courtesy of Google this week – as it seems to most weeks, with industry blogs and forums abuzz over the latest addition to Google’s SERPs: SearchWiki for Adwords ads. Google caused a stir last Autumn with the launch of SearchWiki, a feature that allows signed-in Google acount-holders to comment on, promote and [...]

So you’ve got a website, you think it’s cool and you’re pretty sure other people will like it, but you’re just not getting the traffic, so what can you do about it?  Well there are a number of simple and some not so simple things you can do to get more people coming to your [...]

Have you just chosen a new PPC agency and are wondering what next? Are you a search agency who’s just lost a PPC account to a competitor or a SEM paid search have just won a new paid search client following a pitch? Well, outlined below are our best practice guidelines for clients and agencies [...]

In our previous posts we looked at the average Click Through Rates (CTR) for each search engine and Cost Per Click (CPC) by position.  In this post we’ll bring those two bits of research together and look at how combing that information with your profit margins can help you to create a more optimised paid [...]

In the style of Chris Morris in The Day Today, the national media have now declared: “It’s recession!”. So many of us digital folk are wondering what’s in it for us. Here to follow then are some thoughts from our guest poster Phil Buxton on the slump’s likely effects on the UK digital landscape. 1. Ad [...]

So you want to maximise your paid search click-through rate (CTR), while paying as little as possible. But, is it better to bid a lot to ensure a top position, or is it more efficient to pay less to get a middle of the range position? Also, what sort of returns can you expect from [...]