Things have changed since I studied marketing 10 years (eeek!) ago. I have been fortunate to get some great rounded experience from media, creative, social and digital agencies, as well as working client side, so I thought I would note …
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“I think Richard Dawkins was sent to test us. Like fossils. And facts.” It’s not just religious fervour that facts can get in the way of – a good dose of facts and rational discussion is the best cure for …
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“You can’t tell how people are going to behave based on how they have behaved” (Don Draper, Mad Men) “You can’t make any sense of the facts until you’ve had an idea” (Stephen King, A Masterclass in Brand Planning) “Journalists …
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A recent study in the US found that more than half of social network users are worried about their privacy. In the main, privacy concerns seem to focus on the complexity of managing your public profile on Facebook and other services. …
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This week we’ve published a new e-book called How to Start Blogging: a Guide for Business Bloggers. For a condensed pick of tips, take a look at our Management Today article Ten Tips: Blogging for Business.   Tamsin Hemingray, Matthew Neale …
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Hot on the heels of the Guardian Media Group setting up an API and releasing vast amounts of its data into the web, US electrical retailer has announced that it is opening up an API on its catalogue information. Smart. …
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