Marketing - iCrossing

The 6 new skills of the ‘real time marketer’

Thu, Dec 16, 2010 | Posted by fiona.grantham

Things have changed since I studied marketing 10 years (eeek!) ago. I have been fortunate to get some great rounded experience from media, creative, social and digital agencies, as well as working client side, so I thought I would note down some of the new skills I think are necessary for marketing folk these days. [...]

Why is CSR Silent in Social Media?

Fri, Nov 19, 2010 | Posted by Antony Mayfield

“I think Richard Dawkins was sent to test us. Like fossils. And facts.” It’s not just religious fervour that facts can get in the way of – a good dose of facts and rational discussion is the best cure for disinformation and malicious rumours too. So why aren’t more CSR programmes using social media to [...]

I want what I don’t know I want: why attention markets are a threat to new ideas

Thu, Oct 7, 2010 | Posted by Simon Mustoe

“You can’t tell how people are going to behave based on how they have behaved” (Don Draper, Mad Men) “You can’t make any sense of the facts until you’ve had an idea” (Stephen King, A Masterclass in Brand Planning) “Journalists have to balance their role in responding to events with their role as an active [...]

Brands need to understand users’ privacy concerns

Fri, Jul 23, 2010 | Posted by Antony Mayfield

A recent study in the US found that more than half of social network users are worried about their privacy. In the main, privacy concerns seem to focus on the complexity of managing your public profile on Facebook and other services. However, with a growing awareness of broader privacy issues by mainstream web users is beginning to invite [...]

In celebration of spreading social web literacy: Starting Blogging

Fri, May 15, 2009 | Posted by Antony Mayfield

This week we’ve published a new e-book called How to Start Blogging: a Guide for Business Bloggers. For a condensed pick of tips, take a look at our Management Today article Ten Tips: Blogging for Business. Tamsin Hemingray, Matthew Neale and myself developed the e-book from training and coaching for clients and each other around [...]

Like news media, brands need to curate their content too

Thu, May 7, 2009 | Posted by Antony Mayfield

Best Buy sets its catalogue content free

Sun, Mar 15, 2009 | Posted by Antony Mayfield

Hot on the heels of the Guardian Media Group setting up an API and releasing vast amounts of its data into the web, US electrical retailer has announced that it is opening up an API on its catalogue information. Smart. Jeremiah Owyang has a nice summary of some of the benefits to brands of setting [...]