As a happily married man I find very little need to visit dating websites, although I’m a fan of the match.com adverts and quite enjoyed Dates, the new Channel 4 drama show that debuted earlier this week. God forbid if things were …
Continue reading…

I’ve been discussing this with the iCrossing SEO team and there’s no doubt about it: mobile has transformed consumer shopping behaviour. According to research by Google and Nielsen, more than half of consumers who search for items on their mobile …
Continue reading…

After weeks of speculation, Google rolled out their latest Penguin update last week. Matt Cutts announced on his blog that the update will noticeably affect 2.3% of English language, US based search queries. Exact figures surrounding UK based queries have …
Continue reading…

As consumers become increasingly more connected across platforms and devices, brands must stay TRUE to their core in the content and experiences they provide.  That was the key take-away from David Cooperstein’s day one keynote presentation at the Forrester Forum …
Continue reading…

In case you hadn’t noticed, Content Marketing is the hot topic in digital right now. Everyone is in agreement that great quality content is one of the essential ways for brands to connect with their customers online. In the world …
Continue reading…

If iCrossing were a character from The Lord of the Rings, it would be Aragorn. This was the claim of Chief Strategy Officer Mark Iremonger at the Client Summit 2013. Iremonger drew comparisons between our agency and “the wise peacemaker …
Continue reading…

Dave Coplin, the UK’s self-titled Chief Envisioning Officer for Bing, believes we should strive to make people’s professional experiences of technology as fulfilling as they can be in their personal lives. Speaking at the iCrossing Client Summit 2013, Coplin held …
Continue reading…

Google’s Mark Howe added a new word to the vocabulary of online marketers at the iCrossing 2013 client summit. ‘Frazzing’, explained Howe – Managing Director of Agency Operations in North & Central Europe – is a term coined by psychologists …
Continue reading…

iCrossing are proud to announce that they are sponsoring this year’s Brighton Twestival What is Twestival? Twestival® (or Twitter Festival) uses social media for social good by connecting communities offline on a single day to highlight a great cause and …
Continue reading…

Google’s introduction of the ‘blue arrow’ to its Google Instant SERPs has raised questions over the effect this new keyboard navigational system may have on search tactics, particularly PPC. This new set-up allows searchers to manoeuvre quickly through search results …
Continue reading…