And so, the mayhem begins. And the ‘keep fit, be happy’ motif that the IAB doggedly maintains throughout IAB Engage 2009 has already been compromised by the offer of free bacon sarnies and chocolates by Yahoo in the foyer. Nonetheless, the UK online ad industry’s biggest event of the year is here again and we’re [...]

Thinkbox and its chief Tess Alps were right to take issue with the way the IAB reports online advertising figures and pitches them against traditional channels.  But breaking them down in the way she proposes doesn’t make things look much prettier. When the IAB reported last week that internet advertising had overtaken TV as the UK’s [...]

The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how [...]

We’ve been invited to share our Channel 4 story with hundred’s of brand advetisers attending this year’s IAB Engage 2008 conference on 12th November in London. Matt Locke, Commissioning  Editor at Channel 4 Education will take the stage with Antony Mayfield and Jason Ryan to talk about how we helped Channel 4 measure online audience engagement with recent [...]