Following the connect post on the content battle by Jeremy Head there is another head-to-head brewing in 2012… With the old Google Analytics (GA) interface being phased out later this month, I take a look at the duel between Internet Privacy …
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For top-level information, Google Analytics offers some nice summary graphs that help you quickly get to grips with your site’s information. For those of us that like to get our hands dirty with the data underneath though, Analytics offers a …
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The video below takes a common issue from the online world and shows what this would look like in real life. If you were the store manager and you saw this event unfold before your very eyes you would step …
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Last Thursday (29th Sept) the Google Analytics team launched the new real time service which allows users to view site traffic in real time. How can I view my Real Time Data? Google are still rolling this out so for …
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At the end of last week Google released ‘Google Analytics Premium’ offering businesses the chance to access greater insights and support therefore making it easier to turn your web analytics into actions. With a flat annual fee (about £95,000) you …
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iCrossing have previously released information with regards to the changes around the use of Cookies. This article is an update / reminder on the topic following the recent introduction of the law in Ireland. What’s happened / what’s changed EU …
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Driving the right type of traffic to your website, by whatever channel, is only half the battle for most brands. The only way to understand your customers behaviour is through looking at the analytics of your site. 5 tips to …
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Google recently announced an overhaul of its incredibly popular analytics platform, Google Analytics. Some users (including myself) have been given early access to the new interface for testing. If you’ve signed up for the preview, it isn’t immediately obvious whether you …
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The use of Google Analytics is currently subject to a heated debate in Germany, dealing with web analytics and data protection. On Friday, November 27th the “Düsseldorfer Kreis”, a panel of the German supreme supervisory authorities for data protection, said …
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