Last year I posted on elements which I’d like to see Google incorporate into AdWords during 2011.   Google claim to have tested over 100 new ad formats in 2011, along with a bunch of new features, so unsurprisingly a couple …
Continue reading…

When browsing for a new pair of specs yesterday, I noticed that Google seem to be trialling another visual tweak for their ads in a bid to boost click-through rates. Following a return to the yellow background, punctuated and non-punctuated …
Continue reading…

Two of the most recent changes to Google’s ad formats are making us ask questions about their value to users. Google built Adwords on the back of their goal to provide the highest quality, and most relevant ads to searchers …
Continue reading…

2010 was a funny year for Google Adwords.  While there was some movement towards having more control of your account with the inclusion of modified broad match there were also steps towards letting Google have full control in the form …
Continue reading…

Google Ad formats The last 12 months has been a busy time for the Ad Format team at Google HQ in Mountain View. Google has introduced a number of innovations to spruce up their paid listings making for a very …
Continue reading…

It seems to me that Google has got what it wanted when it comes to allowing bidding on competitor brand terms. For the IPA Search Group, of which iCrossing’s Arjo Ghosh is chair, has released statistics showing that CPCs on …
Continue reading…

When your company has just gone into administration – stop your advertising!