Ecommerce - iCrossing

Solving Problems with Search

Wed, Nov 9, 2011 | Posted by Joe New

As search marketers, our job essentially boils down to capturing demand; we try to be visible when users are heading towards a purchase, and hope that they decide to make that purchase with us. Increasingly though, we are becoming aware as an industry that there is so much more going on when people make purchases, from [...]

Using Google Analytics to Improve Conversion Rates

Tue, Oct 18, 2011 | Posted by Chris Suarez

The video below takes a common issue from the online world and shows what this would look like in real life. If you were the store manager and you saw this event unfold before your very eyes you would step in and do what you could to ensure that the user had a good experience [...]

Event Summary: Internet Retailing 2011

Thu, Oct 6, 2011 | Posted by gwright

Internet Retailing 2011 I was fortunate enough to attend Internet Retailing earlier this week and wanted to share some of the key themes from the day with you. 1) Miriam Lahage, Global Head of Fashion, eBay – ‘Wherever, Whenever, However’ Miriam provided a brilliant keynote to open the event, highlighting not only the milestones in [...]

Two Minute Summary: Google’s ‘Trusted Stores’

Tue, Oct 4, 2011 | Posted by Liz Ayers

In a bid to encourage more online shopping through a greater sense of security, Google is launching “Trusted Stores”, an e-commerce certification program. This certification is available to online retailers who have a good history with on-time delivery and quick resolution of issues through customer services. The retailers themselves can apply for the certificate and [...]

Best Buy sets its catalogue content free

Sun, Mar 15, 2009 | Posted by Antony Mayfield

Hot on the heels of the Guardian Media Group setting up an API and releasing vast amounts of its data into the web, US electrical retailer has announced that it is opening up an API on its catalogue information. Smart. Jeremiah Owyang has a nice summary of some of the benefits to brands of setting [...]