At iCrossing we’re always looking to new betas for the opportunities they provide – despite the initial teething issues they can sometimes have, they allow us to get in on the ground level and find new ways we can deliver …
Continue reading…

As someone with at least a passing interest in digital media (as I assume you are, reading iCrossing Connect), there’s no doubt that you’ll be familiar with many of the acronyms and industry jargon floating around when describing what we …
Continue reading…

According to Mashable Facebook are set to introduce a new form of interactive marketing which takes into account the number of a user’s friends who ‘like’ a brand and then expands that ads screen real estate in relation. Simply speaking …
Continue reading…

Google + has recently been launched in an attempt (so it seems) to declare war on Facebook. If you use Google, you already have your mail, calendar, documents and photos together. Google Plus adds to this and is essentially the …
Continue reading…

According to Brand Republic Google is rolling out a performance bundle for its display network, including four free measurement tools to help advertisers to judge the effectiveness of display advertising campaigns. First off I think that this is a very …
Continue reading…

Let’s get something straight from the off, my role at iCrossing is Senior Display Planner/Buyer. My sole focus is to plan, buy, manage and deliver display media campaigns for iCrossing’s clients, I am biased and I am not ashamed to …
Continue reading…

The February 2011 edition of Revolution covered an article looking at online brand building activity through search at the expense of display according to a recent survey carried out by communications firm Rocket. Natural search ranked top  with 32% of …
Continue reading…

You may or may not have seen the recent coverage of our display and creative teams being appointed by one of our existing search clients, the Microsoft owned Multimap, to promote their specialist online mapping service. In a nutshell, this …
Continue reading…

The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects …
Continue reading…