Display Advertising

Two Minute Summary: Facebook Expandable Ads

Tue, Oct 4, 2011 | Posted by Sam Fenton-Elstone

According to Mashable Facebook are set to introduce a new form of interactive marketing which takes into account the number of a user’s friends who ‘like’ a brand and then expands that ads screen real estate in relation. Simply speaking the more of your friends who like the brand the larger that ad will be. [...]

Google+ and display?

Fri, Jul 1, 2011 | Posted by Elizabeth.Danon

Google + has recently been launched in an attempt (so it seems) to declare war on Facebook. If you use Google, you already have your mail, calendar, documents and photos together. Google Plus adds to this and is essentially the potential replacement for Facebook in the sense of sharing. So what does this mean for [...]

How will Google’s new performance bundle affect display advertising?

Wed, Jun 15, 2011 | Posted by Simon.Ross

According to Brand Republic Google is rolling out a performance bundle for its display network, including four free measurement tools to help advertisers to judge the effectiveness of display advertising campaigns. First off I think that this is a very smart move by Google, they’re trying to bring greater visibility to display media campaigns run [...]

Does display media have a role to play in today’s digital media mix?

Tue, Apr 19, 2011 | Posted by Simon.Ross

Let’s get something straight from the off, my role at iCrossing is Senior Display Planner/Buyer. My sole focus is to plan, buy, manage and deliver display media campaigns for iCrossing’s clients, I am biased and I am not ashamed to admit it. I have 6 years’ worth of experience managing, implementing, strategising and innovating in [...]

Search beats display for brand building – Revolution Feb 2011

Fri, Mar 4, 2011 | Posted by gwright

The February 2011 edition of Revolution covered an article looking at online brand building activity through search at the expense of display according to a recent survey carried out by communications firm Rocket. Natural search ranked top with 32% of marketers citing it as the most effective marketing channel for online brand building. As highlighted [...]

Google Preview: Search and Creative combine!!

Thu, Oct 21, 2010 | Posted by jhawkins

I was fortunate enough to see the latest Google test of previewing website pages within the browser this morning. Initial analysis of the results highlights some pretty major issues with Flash, splash pages and landing pages designed for snapping up traffic (low on content, high on optimisation). Layout: Hovering your mouse over the listings will [...]

Top five New Year’s resolutions… for digital

Sat, Jan 3, 2009 | Posted by Philip Buxton

Inspired by a ‘recently compiled top ten list of New Year’s resolutions’ sent to me by local estate agent RA Bennett & Partners… 1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than [...]

Some thoughts on digital in a recession

Fri, Oct 10, 2008 | Posted by Philip Buxton

In the style of Chris Morris in The Day Today, the national media have now declared: “It’s recession!”. So many of us digital folk are wondering what’s in it for us. Here to follow then are some thoughts from our guest poster Phil Buxton on the slump’s likely effects on the UK digital landscape. 1. [...]