At last Facebook has begun to allow its vast amount of inventory to integrate with the wider world of online display. The move to launch Facebook Exchange allows a select group of Demand Side Platforms (DSPs) - TellApart, Turn, Triggit, DataXu, …
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According to Mashable Facebook are set to introduce a new form of interactive marketing which takes into account the number of a user’s friends who ‘like’ a brand and then expands that ads screen real estate in relation. Simply speaking …
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Google + has recently been launched in an attempt (so it seems) to declare war on Facebook. If you use Google, you already have your mail, calendar, documents and photos together. Google Plus adds to this and is essentially the …
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According to Brand Republic Google is rolling out a performance bundle for its display network, including four free measurement tools to help advertisers to judge the effectiveness of display advertising campaigns. First off I think that this is a very …
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Let’s get something straight from the off, my role at iCrossing is Senior Display Planner/Buyer. My sole focus is to plan, buy, manage and deliver display media campaigns for iCrossing’s clients, I am biased and I am not ashamed to …
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The February 2011 edition of Revolution covered an article looking at online brand building activity through search at the expense of display according to a recent survey carried out by communications firm Rocket. Natural search ranked top  with 32% of …
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I was fortunate enough to see the latest Google test of previewing website pages within the browser this morning. Initial analysis of the results highlights some pretty major issues with Flash, splash pages and landing pages designed for snapping up …
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Inspired by a ‘recently compiled top ten list of New Year’s resolutions’ sent to me by local estate agent RA Bennett & Partners… 1.       Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly …
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In the style of Chris Morris in The Day Today, the national media have now declared: “It’s recession!”. So many of us digital folk are wondering what’s in it for us. Here to follow then are some thoughts from our …
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