Tag Archives: digital marketing.

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Aug. 15, 2013 | by Kunal Patel Ecommerce and Affiliate Marketing

Affiliate Marketing, or Performance Marketing as it is more frequently referred to, is going through a very exciting phase of growth and maturity as the downturn in the economy has prompted clients to allocate their budget spend on reduced risk …
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Aug. 13, 2013 | by jo-ann.fortune Content and online ads need a little love

With content marketing becoming an essential element in the digital mix and traditional online ad formats losing influence; a convergence of earned and paid media could bolster both. According to The Content Marketing Institute (CMI), 94% of marketers in the …
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Aug. 08, 2013 | by Danny Chadburn Dr Octothorpe and the amazing hashtag

Every British town has its little claims to fame; Farnham, my boyhood residence had quite a few that were regularly shouted from the Georgian rooftops. The most famous name connected to the Surrey idyll is Johnny Wilkinson who grew up there, and I …
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Aug. 05, 2013 | by Amy Rutter Telling your story with SEO

Storytelling is one of the oldest forms of communication. I can see the cavemen now, huddled around a fire carving images into the walls of caves, leaving their tales for generations and generations to come. We’ve come a long way …
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Jul. 23, 2013 | by Sam Day Keeping up with your SERPs

For many of us, Wikipedia is a useful information provider, a place we venture when trying to find obscure facts or, sometimes, funny errors.  It is inevitable that a site that allows anyone to alter, or add, content is bound …
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Jun. 14, 2013 | by Danny Chadburn A kiss on the ellipsis

As a happily married man I find very little need to visit dating websites, although I’m a fan of the match.com adverts and quite enjoyed Dates, the new Channel 4 drama show that debuted earlier this week. God forbid if things were …
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May. 28, 2013 | by Richard James Penguin 2.0

After weeks of speculation, Google rolled out their latest Penguin update last week. Matt Cutts announced on his blog that the update will noticeably affect 2.3% of English language, US based search queries. Exact figures surrounding UK based queries have …
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