Connectedness.  That is the first thing I learnt when I joined iCrossing earlier last week.  Connectedness is the central philosophy for working life here, or as someone framed it – “the way we see the world”. I like it. It’s a neat proposition that suitably fits the challenges and opportunities that brands are faced with today.  With [...]

The madmen reaffirm their long-held belief that we are all mugs by supporting the lifting of the ban on product placement on UK television.

For various reasons I was forced to consider once again how Twitter will pay for itself and begin to deliver value back to investors that have so far handed over $55m in funding. As I was doing so – and having just discussed with Radio 5 Live the Microsoft-sponsored Exectweets.com, which collates tweets from CEOs in one place [...]

Inspired by a ‘recently compiled top ten list of New Year’s resolutions’ sent to me by local estate agent RA Bennett & Partners… 1.       Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. [...]

It’s a subject that’s come up a few times in recent days so here’s a view on what seems to me to be the fundamental shift that successful digital channels force upon marketing strategy. It’s borne from the difference between the way a traditional media planner-buyer would work compared with what happens in pay-for-performance platforms like [...]

So you want to maximise your paid search click-through rate (CTR), while paying as little as possible. But, is it better to bid a lot to ensure a top position, or is it more efficient to pay less to get a middle of the range position? Also, what sort of returns can you expect from [...]