Digital Marketing.

PPC Beyond Search

Mon, Mar 14, 2011 | Posted by Tom Jones

After years of a largely unchanged creative format, 2010 saw an unprecedented year for the diversification and development of Paid Search ads, with the way led – unsurprisingly – by Google’s Adwords platform. My intention is not for this to be an Adwords ‘how to’ – you can research Adwords’ nuts and bolts on the [...]

Gaddafi vs. Charlie Sheen vs. iPad 2

Mon, Mar 7, 2011 | Posted by gwright

I’ve been lucky enough to spend the last week over in the US with some of my colleagues down in Arizona. Not only did this trip allow me to visit the beautiful town of Scottsdale and spend some time there, but also reinforced the fact that Charlie Sheen is indeed omnipotent as well as giving [...]

The 6 new skills of the ‘real time marketer’

Thu, Dec 16, 2010 | Posted by fiona.grantham

Things have changed since I studied marketing 10 years (eeek!) ago. I have been fortunate to get some great rounded experience from media, creative, social and digital agencies, as well as working client side, so I thought I would note down some of the new skills I think are necessary for marketing folk these days. [...]

Black Friday – A new UK tradition?

Thu, Nov 25, 2010 | Posted by Sam Fenton-Elstone

Increasingly it seems like we are the 51st US state here in the UK. If you’re not watching Mad Men or talking about reformed witches running for the senate you’re just not up to date. However the amount of promotional activity for “Black Friday” here in the UK has taken me by surprise. If you’re [...]

Connected brands as molecular brands

Tue, Aug 31, 2010 | Posted by fiona.grantham

Connectedness. That is the first thing I learnt when I joined iCrossing earlier last week. Connectedness is the central philosophy for working life here, or as someone framed it – “the way we see the world”. I like it. It’s a neat proposition that suitably fits the challenges and opportunities that brands are faced with today. [...]

TV product placement ban lifted? They think it’s all over – it is now

Mon, Sep 14, 2009 | Posted by Arjo Ghosh

The madmen reaffirm their long-held belief that we are all mugs by supporting the lifting of the ban on product placement on UK television.

Twitter’s AdWords is coming…

Thu, Mar 26, 2009 | Posted by Philip Buxton

For various reasons I was forced to consider once again how Twitter will pay for itself and begin to deliver value back to investors that have so far handed over $55m in funding. As I was doing so – and having just discussed with Radio 5 Live the Microsoft-sponsored Exectweets.com, which collates tweets from CEOs in one [...]

Top five New Year’s resolutions… for digital

Sat, Jan 3, 2009 | Posted by Philip Buxton

Inspired by a ‘recently compiled top ten list of New Year’s resolutions’ sent to me by local estate agent RA Bennett & Partners… 1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than [...]

UPDATED: So, you’re a social media agency…

Wed, Dec 17, 2008 | Posted by Philip Buxton

Hello you

Thu, Oct 16, 2008 | Posted by Philip Buxton

It’s a subject that’s come up a few times in recent days so here’s a view on what seems to me to be the fundamental shift that successful digital channels force upon marketing strategy. It’s borne from the difference between the way a traditional media planner-buyer would work compared with what happens in pay-for-performance platforms [...]