As consumers become increasingly more connected across platforms and devices, brands must stay TRUE to their core in the content and experiences they provide.  That was the key take-away from David Cooperstein’s day one keynote presentation at the Forrester Forum …
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In case you hadn’t noticed, Content Marketing is the hot topic in digital right now. Everyone is in agreement that great quality content is one of the essential ways for brands to connect with their customers online. In the world …
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If iCrossing were a character from The Lord of the Rings, it would be Aragorn. This was the claim of Chief Strategy Officer Mark Iremonger at the Client Summit 2013. Iremonger drew comparisons between our agency and “the wise peacemaker …
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Dave Coplin, the UK’s self-titled Chief Envisioning Officer for Bing, believes we should strive to make people’s professional experiences of technology as fulfilling as they can be in their personal lives. Speaking at the iCrossing Client Summit 2013, Coplin held …
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Google’s Mark Howe added a new word to the vocabulary of online marketers at the iCrossing 2013 client summit. ‘Frazzing’, explained Howe – Managing Director of Agency Operations in North & Central Europe – is a term coined by psychologists …
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The SEO industry is most definitely undergoing a heightened level of change at the moment. iCrossing has been taking steps towards expanding its strategies beyond merely traditional SEO tactics for quite some time now. These tactics, if done properly, have …
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What is SEO? Is it a technical discipline that involves auditing website structures, researching search volumes & conversion rates, assessing code and sorting out URLs? Or is it a creative process leveraging brand power, content placement, working to establish online …
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The launch of your own business is an exciting time; the long nights mulling over the business plan, the countless branding tweaks and the prospect of being part of the start of something big.. There’s nothing to stop you making …
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After years of a largely unchanged creative format, 2010 saw an unprecedented year for the diversification and development of Paid Search ads, with the way led – unsurprisingly – by Google’s Adwords platform. My intention is not for this to …
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I’ve been lucky enough to spend the last week over in the US with some of my colleagues down in Arizona. Not only did this trip allow me to visit the beautiful town of Scottsdale and spend some time there, …
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