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Jul. 09, 2010 | by Gregory Lyons What happens when you stop bidding on Brand?

Recently we performed some analysis for a high street retailer around what happened when you stopped bidding on your brand terms. Would the lost Paid Search visits be ‘soaked up’ in Natural Search (commonly referred to as the cannibalisation effect) …
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Apr. 28, 2009 | by Gregory Lyons How well is your brand performing?

A while ago I wrote about some research we’d conducted into non-brand natural search Click Through Rates (CTR)  in Google. Today I’m going to talk about natural search CTRs on branded search. For many sites a large portion of their …
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