Recently we performed some analysis for a high street retailer around what happened when you stopped bidding on your brand terms. Would the lost Paid Search visits be ‘soaked up’ in Natural Search (commonly referred to as the cannibalisation effect) or would they just be lost? We found the results quite interesting so [...]

A while ago I wrote about some research we’d conducted into non-brand natural search Click Through Rates (CTR)  in Google. Today I’m going to talk about natural search CTRs on branded search. For many sites a large portion of their search traffic will come from branded search. If you have a strong well known [...]

In our previous posts we looked at the average Click Through Rates (CTR) for each search engine and Cost Per Click (CPC) by position.  In this post we’ll bring those two bits of research together and look at how combing that information with your profit margins can help you to create a more optimised paid [...]

In the last post we looked at Click Through Rate (CTR) and how knowing the CTRs of various ad positions helps us better plan our Pay Per Click (PPC) strategy.  This week we will look at changes in Cost Per Click (CPC) for each position and how knowing this can affect your PPC campaign. We used [...]

So you want to maximise your paid search click-through rate (CTR), while paying as little as possible. But, is it better to bid a lot to ensure a top position, or is it more efficient to pay less to get a middle of the range position? Also, what sort of returns can you expect from [...]