It seems to me that Google has got what it wanted when it comes to allowing bidding on competitor brand terms. For the IPA Search Group, of which iCrossing’s Arjo Ghosh is chair, has released statistics showing that CPCs on brand terms have shot from 6p to 29p. The study – from the figures of 12 agencies [...]

In our previous posts we looked at the average Click Through Rates (CTR) for each search engine and Cost Per Click (CPC) by position.  In this post we’ll bring those two bits of research together and look at how combing that information with your profit margins can help you to create a more optimised paid [...]

In the last post we looked at Click Through Rate (CTR) and how knowing the CTRs of various ad positions helps us better plan our Pay Per Click (PPC) strategy.  This week we will look at changes in Cost Per Click (CPC) for each position and how knowing this can affect your PPC campaign. We used [...]