A month after the launch of Bing I made a quick analysis of its transition from its previous incarnation as Live Search to its rebranding as Bing in this blog post. The initial reaction was generally positive with retail clients …
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It seems to me that Google has got what it wanted when it comes to allowing bidding on competitor brand terms. For the IPA Search Group, of which iCrossing’s Arjo Ghosh is chair, has released statistics showing that CPCs on …
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In our previous posts we looked at the average Click Through Rates (CTR) for each search engine and Cost Per Click (CPC) by position.  In this post we’ll bring those two bits of research together and look at how combing …
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In the last post we looked at Click Through Rate (CTR) and how knowing the CTRs of various ad positions helps us better plan our Pay Per Click (PPC) strategy.  This week we will look at changes in Cost Per …
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