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I’ve always fancied myself as a bit of a therapist. My friends who come to me with problems (you know who you are) only fuel the fantasy. And now that I’m in a new role here at iCrossing UK as Content Strategist, I’m off to buy a chaise lounge and a posh-looking clipboard.
Just a couple [...]
I recently been noticing some new menu options on Google.com – these don’t appear to be visible to everyone or on other regional Google(s). So for a search for ‘ipod speakers‘ you are presented with a search results page (SERP) like:
Down the left hand side you will see there are now options to filter the [...]
We’ve just spent some time at iCrossing reviewing and re-stating our Vision and Values. Doing this kind of work is sometimes seen as window dressing, but I think it’s incredibly important. In this fast-moving digital world it’s easy to get lost in the miasma of movement and lose sight of your motivating principles. Our newly [...]
Before I joined iCrossing, I spent 7 years working as a freelance travel writer. In case you hadn’t noticed, traditional media is under huge financial pressure at the moment as reader numbers continue to decline.
Much of the reason for this is the impact of the web. Why pay for a travel magazine if you can [...]
We’re creating destination guides for a major UK airline. So I’ve been looking at the content on other airline websites. Here’s a page I came across on KLM’s site. It’s the first paragraph of the country guide to The Netherlands.
Book airline tickets to The Netherlands for the laidback lifestyle of its canal-strewn capital Amsterdam [...]
Image Credit: Jaygooby
I started thinking about how people have access to the flow of information that populates this blog. Some, like me, choose to consume their infomation and news using one of the feed readers freely available, such as Netvibes or iGoogle. Other people chose to visit a range of their favourite sites daily, taking [...]
Did you know that Stephen Fry has started twittering? He’s already got 4402 followers. He set his profile up last Thursday. His twittering is prompted by what he calls “a new project” which involves him flying to and filming in Africa. That’s all he’s telling at the moment. So we’re all following his tweets with [...]