Tag Archives: content strategy

Connect

Aug. 08, 2012 | by Tamasin Handley Ban the blog

Brighton Digital Marketing Festival (#BDMF12) takes place next month on the 12th and 13th September. The event started last year and was a sell out success, this year it’s set to be bigger and better with keynotes from Seatwave, Lovehoney …
Continue reading…

Jul. 20, 2012 | by Danny Chadburn 7 Content Strategy Tips for Start-ups

The launch of your own business is an exciting time; the long nights mulling over the business plan, the countless branding tweaks and the prospect of being part of the start of something big.. There’s nothing to stop you making …
Continue reading…

Apr. 30, 2012 | by Danny Chadburn No such thing as a random satsuma

The brightonSEO conference earlier this month came and went with a flurry of insight and opinion, and a hadouken. Those returning after a classic sun-drenched Brighton lunch hour were treated to a presentation from iCrossing’s very own Charlie Peverett. He told …
Continue reading…

Feb. 28, 2012 | by Danny Chadburn Creating atmospheric content

Content often defies the law of gravity; we’ve all seen cases where something innocently placed within the confines of a website goes viral, takes on a life of its own and flies off into the ether. Whilst these instances can …
Continue reading…

Jun. 29, 2011 | by Charlie Peverett Content strategy for the social web

“This ain’t no Field of Dreams,” one of our clients recently observed. Online, you build it and it’s entirely possible that no-one will ever know, let alone care. That means we have to be smart about where we put our …
Continue reading…

Apr. 20, 2011 | by Charlie Peverett The web abhors a vacuum

It’s no secret that I’ve recently developed a thing for Paul ‘ftrain’ Ford‘s Unified Theory of the Web – ‘Why Wasn’t I Consulted?’ (WWIC). In his must-read blog post The Web is a Customer Service Medium, he argues that the human need …
Continue reading…

Feb. 03, 2011 | by tbrandon Content quality vs. quantity

There’s been a debate raging recently about quality vs. quantity of content. In the red corner, we have “quality” content, produced by journalists or experts who are paid market rates. In the blue corner are so-called “content farms”, such as …
Continue reading…