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The recession so far…

Wed, Feb 11, 2009 | Posted by Philip Buxton
The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how [...]
I came across some interesting stats from IAB research posted on Brand Republic; stating that surveys have found a growing number of marketers are moving their offline budgets in to online. To me, it validates what we’ve all been thinking: In times such as these where every penny counts, it surely makes the most sense [...]