Brands - iCrossing

Has the web killed travel brands?

Wed, Apr 18, 2012 | Posted by Jeremy Head

Metasearch, UGC reviews, demanding customers - lots of challenges for travel brands in the on-line space. Can they innovate to overcome them?

Why is CSR Silent in Social Media?

Fri, Nov 19, 2010 | Posted by Antony Mayfield

“I think Richard Dawkins was sent to test us. Like fossils. And facts.” It’s not just religious fervour that facts can get in the way of – a good dose of facts and rational discussion is the best cure for disinformation and malicious rumours too. So why aren’t more CSR programmes using social media to [...]

Connected brands as molecular brands

Tue, Aug 31, 2010 | Posted by fiona.grantham

Connectedness. That is the first thing I learnt when I joined iCrossing earlier last week. Connectedness is the central philosophy for working life here, or as someone framed it – “the way we see the world”. I like it. It’s a neat proposition that suitably fits the challenges and opportunities that brands are faced with today. [...]

Brands need to understand users’ privacy concerns

Fri, Jul 23, 2010 | Posted by Antony Mayfield

A recent study in the US found that more than half of social network users are worried about their privacy. In the main, privacy concerns seem to focus on the complexity of managing your public profile on Facebook and other services. However, with a growing awareness of broader privacy issues by mainstream web users is beginning to invite [...]

TV product placement ban lifted? They think it’s all over – it is now

Mon, Sep 14, 2009 | Posted by Arjo Ghosh

The madmen reaffirm their long-held belief that we are all mugs by supporting the lifting of the ban on product placement on UK television.

Brands that are highly engaged in social media perform better

Wed, Jul 22, 2009 | Posted by Chris Eden

I came across this partnered piece of research by Wetpaint and Altimeter group ranks the top 100 brands by levels of social media engagement and thought it’s worth a round up. The study has taken the top 100 brands from Business Week’s ‘Best Global Brands 2008 survey’ and scored their engagement level across 10 social [...]

Social web literacy and brands

Mon, Jul 20, 2009 | Posted by Antony Mayfield

Like news media, brands need to curate their content too

Thu, May 7, 2009 | Posted by Antony Mayfield

Best Buy sets its catalogue content free

Sun, Mar 15, 2009 | Posted by Antony Mayfield

Hot on the heels of the Guardian Media Group setting up an API and releasing vast amounts of its data into the web, US electrical retailer has announced that it is opening up an API on its catalogue information. Smart. Jeremiah Owyang has a nice summary of some of the benefits to brands of setting [...]