Connectedness.  That is the first thing I learnt when I joined iCrossing earlier last week.  Connectedness is the central philosophy for working life here, or as someone framed it – “the way we see the world”. I like it. It’s a neat proposition that suitably fits the challenges and opportunities that brands are faced with today.  With [...]

A recent study in the US found that more than half of social network users are worried about their privacy. In the main, privacy concerns seem to focus on the complexity of managing your public profile on Facebook and other services. However, with a growing awareness of broader privacy issues by  mainstream web users is beginning to invite more [...]

The madmen reaffirm their long-held belief that we are all mugs by supporting the lifting of the ban on product placement on UK television.

I came across this  partnered piece of research by Wetpaint and Altimeter group ranks the top 100 brands by levels of  social media engagement and thought it’s worth a round up. The study has taken the top 100 brands from Business Week’s ‘Best Global Brands 2008 survey’ and scored their engagement level across 10 social media [...]

Hot on the heels of the Guardian Media Group setting up an API and releasing vast amounts of its data into the web, US electrical retailer has announced that it is opening up an API on its catalogue information. Smart. Jeremiah Owyang has a nice summary of some of the benefits to brands of setting up [...]