Bing - iCrossing

How advertisers can profit from the Yahoo and Microsoft search alliance

Tue, Apr 17, 2012 | Posted by kathleen.lyons

For those of you that are not familiar with the Search Alliance, it is an initiative that Yahoo! and Microsoft are taking to create a competitive choice for both advertisers and users in the marketplace. Essentially, paid search results on Yahoo! are now going to be powered by Microsoft. This means that our current Yahoo! [...]

Search engine unveils new formula for organic rankings

Wed, Feb 29, 2012 | Posted by Modestos Siotos

Even though there has been a lot of speculation during the past year or so, about social signals influencing rankings, it was just yesterday that one of the two major search engines shed some more light on what that means from a search engine’s technical standpoint. Rangan Majumder, Bing’s principal group program manager, defined the [...]

Bing Meta Keywords

Mon, Oct 17, 2011 | Posted by Addam Hassan

Bing has recently announced that they are using the Meta Keywords as a signal. This was missed originally by a number of people as it was not through the official channels as Search Engine Land describes in its post. The original ‘word’ from, Duane Forrester, senior product manager for Bing webmaster outreach, provided this advice [...]

How does Google handle the canonical tag?

Wed, Oct 12, 2011 | Posted by Addam Hassan

Following on from our previous article “How does Bing manage redirects – 301s, 302s and the canonical tags?” Nick Roshon answers the question “How does Google handle the canonical tag?” Considering both search engines are supposed to treat the canonical tag the same there are some differences as Nick points out. As opposed to Bing, [...]

Bing’s next generation index serving platform is called Tiger

Tue, Oct 11, 2011 | Posted by Addam Hassan

Bing is working on improving the back end of its search engine with a project called Tiger. Yongdong Wang, general manager of Microsoft’s Search Technology Center in Asia in an interview said “In Tiger, we not only look at improved efficiency but also look at new ways of processing queries…these news ways will enable scenarios [...]

How does Bing manage redirects – 301s, 302s and the canonical tags?

Mon, Oct 10, 2011 | Posted by Addam Hassan

Traditionally search engines treat redirects as follows: A 301 redirect informs a search engine that content has moved permanently to a new location. The search engine then passes the existing value of the old URL to the new URL. It’s important to know that the 301 redirect does not pass all of the value from [...]

Bings Detailed Map – now released for airports – what next?

Fri, Oct 7, 2011 | Posted by Liz Ayers

Last year Bing released shopping mall maps where you can view store locations and get direct links to the relevant online stores. Last week Bing announced detailed airport maps bringing this useful new feature to the travel industry. Using Bing maps, travellers can now find useful locations within airports such as baggage claim, check-in desks, [...]

Bing – baby or toddler?

Tue, Feb 22, 2011 | Posted by Neil Campbell

A month after the launch of Bing I made a quick analysis of its transition from its previous incarnation as Live Search to its rebranding as Bing in this blog post. The initial reaction was generally positive with retail clients benefitting from an improved conversion rate despite the higher cost-per-click. Since then Bing has had [...]

Bing admits defeat, starts using Page Rank algorithm

Thu, Apr 1, 2010 | Posted by Gregory Lyons

This morning Bing senior engineer, Marvel Beets announced that they would start using Google’s Page Rank algorithm to return results in Bing. As of next week when people perform a search using Bing the results will be processed and returned using Google’s Page Rank algorithm rather the Bing’s own Clippy. “You have to be able [...]

A Decade in Search – 2009

Thu, Jan 7, 2010 | Posted by Addam Hassan

As part of our decade in search series I wanted to pick out a few highlights that have caught my eye in 2009. We know of late Google has been pumping out new products and services quicker than Santa delivers presents. However, before we even touch the wonderful world of Google let’s take a quick [...]