Last week I spoke at a conference on digital marketing around the topic of putting data, and more importantly the insights from that data at the heart of your digital marketing strategy and how doing so would help increase sales …
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Following the connect post on the content battle by Jeremy Head there is another head-to-head brewing in 2012… With the old Google Analytics (GA) interface being phased out later this month, I take a look at the duel between Internet Privacy …
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For top-level information, Google Analytics offers some nice summary graphs that help you quickly get to grips with your site’s information. For those of us that like to get our hands dirty with the data underneath though, Analytics offers a …
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The Research and Insight team spend many hours with Excel, wrestling with it to get the best results we can. As we do, we all come across little things that make our lives that bit easier. In theory if I …
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Last Thursday (29th Sept) the Google Analytics team launched the new real time service which allows users to view site traffic in real time. How can I view my Real Time Data? Google are still rolling this out so for …
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At the end of last week Google released ‘Google Analytics Premium’ offering businesses the chance to access greater insights and support therefore making it easier to turn your web analytics into actions. With a flat annual fee (about £95,000) you …
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I am an analyst. By nature, analysts are people that love data, the way it can be used in so many different ways just by slightly varying how you view it. Recently I’ve been thinking about the Pareto principle and …
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Driving the right type of traffic to your website, by whatever channel, is only half the battle for most brands. The only way to understand your customers behaviour is through looking at the analytics of your site. 5 tips to …
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Google recently announced an overhaul of its incredibly popular analytics platform, Google Analytics. Some users (including myself) have been given early access to the new interface for testing. If you’ve signed up for the preview, it isn’t immediately obvious whether you …
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