Tag Archives: Analytics & Insight

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Jun. 01, 2015 | by Dominic Parker Top 5 analytics debugging tools

Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the data reported in your analytics platform(s) is inaccurate, and …
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May. 04, 2011 | by Andrew Ball Is my data accurate enough?

I am an analyst. By nature, analysts are people that love data, the way it can be used in so many different ways just by slightly varying how you view it. Recently I’ve been thinking about the Pareto principle and …
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