Yesterday Google acquired Admob for $750 million. So what does that California based company do? They are specialised in Mobile display and more precisely apps advertising. The success of those bite-size software programs doesn’t need to be demonstrated: Apple announced last week that developers have now created over 100,000 applications for the iPhone and iPod [...]

The madmen reaffirm their long-held belief that we are all mugs by supporting the lifting of the ban on product placement on UK television.

For various reasons I was forced to consider once again how Twitter will pay for itself and begin to deliver value back to investors that have so far handed over $55m in funding. As I was doing so – and having just discussed with Radio 5 Live the Microsoft-sponsored Exectweets.com, which collates tweets from CEOs in one place [...]

The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how [...]

If you’re thinking about how advertising is changing at the moment, can I recommend a little light reading for this Friday? First off, social network academic Danah Boyd of Stanford kicked off a fascinating discussion earlier this week when she posted a typically provocative and insightful piece entitled: “Who clicks on ads? And what might this [...]