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Where is Google Paid Search Going in 2011?
Wed, Jan 12, 2011 | Posted by Tobit Michael
2010 was a funny year for Google Adwords. While there was some movement towards having more control of your account with the inclusion of modified broad match there were also steps towards letting Google have full control in the form of keywordless ads. (My thoughts on such remained unchanged from when they were first rumoured). [...]
Apps advertising: the new holy grail?
Tue, Nov 10, 2009 | Posted by Gregory Damas
Yesterday Google acquired Admob for $750 million. So what does that California based company do? They are specialised in Mobile display and more precisely apps advertising. The success of those bite-size software programs doesn’t need to be demonstrated: Apple announced last week that developers have now created over 100,000 applications for the iPhone and iPod [...]
TV product placement ban lifted? They think it’s all over – it is now
Mon, Sep 14, 2009 | Posted by Arjo Ghosh
The madmen reaffirm their long-held belief that we are all mugs by supporting the lifting of the ban on product placement on UK television.
Like news media, brands need to curate their content too
Thu, May 7, 2009 | Posted by Antony Mayfield
Twitter’s AdWords is coming…
Thu, Mar 26, 2009 | Posted by Philip Buxton
For various reasons I was forced to consider once again how Twitter will pay for itself and begin to deliver value back to investors that have so far handed over $55m in funding. As I was doing so – and having just discussed with Radio 5 Live the Microsoft-sponsored Exectweets.com, which collates tweets from CEOs in one [...]
The recession so far…
Wed, Feb 11, 2009 | Posted by Philip Buxton
The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how [...]
Recommended reading: All change for advertising
Fri, Dec 7, 2007 | Posted by Antony Mayfield
If you’re thinking about how advertising is changing at the moment, can I recommend a little light reading for this Friday? First off, social network academic Danah Boyd of Stanford kicked off a fascinating discussion earlier this week when she posted a typically provocative and insightful piece entitled: “Who clicks on ads? And what might [...]
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