Staying Competitive in 2010

Staying Competitive in 2010 is the next in the series of iCrossing hosted events attracting many clients wanting to hear from our search specialists on how to stay ahead of the game in 2010.   Doug Platts, Head of Natural Search and Tom Jones, Head of Media gave a snapshot of this year followed by a compelling look at 2010, highlighting these 3 key areas to ensure 2010 is successful for your brand:

• Integrate your marketing including aligning your goals, sharing data, paid and natural search synergy, consistent messaging and measurement
• Flexibility to change and adapt when necessary including real time marketing, contingency planning and response time
• Try one new thing including measurement, engagement, tools, brand recognition, and creating advocates

Here’s the presentation with accompanying notes for your own use.