Search has well and truly arrived!

Marketing professionals from the UK’s leading companies came together to talk about search at a recent Hitwise search seminar that was a complete sell out, held at the Waldorf in London.

With search spend expected to reach £1 billion in the UK alone this year, Hitwise and other industry experts – including Yahoo! Search Marketing, Microsoft and Spannerworks – discussed how to efficiently balance your paid and organic campaigns, and how to take advantage of new search opportunities.

This event I saw as being significant just by the volume and seniority of the delegates – it seems that search has well and truly arrived in the mainstream mix of media offered by the UK’s leading brands.

Heather Hopkins of hitwise comments on her blog about the event and specifically how search can help marketers during a product recall.

If you’d like a copy of Spannerworks’ presentation, please contact Charlotte McDougall on +44 (0) 1273 828100 or cmcdougallREMOVE@spannerworksME.com.