What a race! Will it rain? Will it stay dry? 6 races – 6 different winners! And this time I was lucky enough to watch it from the McLaren Technology Centre where we were treated to lunch and a tour around the facility including the labs, wind tunnel and control centre, before sitting to watch the race on the big screen. An amazing race and day to boot! – Thanks Amz!
Joining the browser battle, Yahoo has unveiled a new search tool called Axis that will offer users an improved way of searching the web on a desktop browser, smart phone or tablet.
Yahoo Axis alters the browser to display search results in a more visual format without the user having to leave the current page.
Any device that is running Axis can display search results as thumbnail images that can be scrolled above a website. Users can also link devices so if they started a search on their iPhone they can pick up where they left off on their iPad or PC. There is also an option to have a personalised home screen with quick image links to your favourite websites.
“By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game,” wrote Ethan Batraski, a Director of product management at Yahoo.
Tomorrow the year-long moratorium on compliance will end and the EU ‘cookie law’ (or e-Privacy directive) will come into effect. But don’t worry: it’s now becoming clear that the ICO will not be handing down fines for the non-compliant.
In recent weeks, the ICO have taken measures to reassure site-owners via a series of press conferences and interviews (more on this in a moment): it has been revealed that financial penalties for compliance failures are extremely unlikely, and will only be meted out in the most extreme cases. Similarly, the ICO have been warning not to expect a ‘torrent of enforcement action’ – investigations will follow only after a user-submitted complaint.
At a time when you’d expect the ICO to be urging site-owners to take steps to comply now, or risk sanctions from next week, they are in fact doing the opposite. So, why the apparent climb-down?
It’s been an amazing start to the season so far! 5 races – 5 different winners. This one probably a little more special as not only was it the first win for Venezuelan driver Maldonado, it was the first race win since Brazil 2004 for Williams ‘a superb present for Sir Frank Williams only days after his 70th birthday’.
The basis of how good a website’s SEO value is is judged on many aspects, but most consider the most important factor to be the SEO ‘equity’ passed to the site from external linking sources. These ‘backlinks’ are monitored to try and gain an understanding of the value that they are passing to the site. There are many tools that allow you to measure these values, one of which is Majestic SEO.
Yesterday Majestic SEO announced two new link metrics, Citation Flow and Trust Flow, for measuring the perceived quality of a domain, subdomain or page.
Over the last couple of years the use of Google’s PageRank measurement has seen a decline and SEOMoz’s MozRank has taken over as the go-to measurement of value. Majestic SEO are now claiming that their new metrics are the successor, with a much more useful set of measures.
Citation Flow – This number predicts how influential a URL might be based on the number of sites linking to it. The more links that the site has, the higher it’s Citation Flow.
Trust Flow – This number predicts how trustworthy a URL might be based on a backlink’s proximity to trusted domains. Links from within trusted neighbourhoods are more trustworthy than links from spammy neighbourhoods.
A recent report published by social media analytics experts Simply Measured unveiled that automotive, electronics and luxury are the top 3 industries on Google+ user engagement within the Interbrand Top 100 brands. According to Simply Measured CEO Adam Schoenfeld ”luxury and automotive brands are clearly finding Google+ to be an effective way to connect with consumers”.
Brands like Ferrari, GUCCI and Burberry appear to be in the top of the Interbrand Top 100 list in the number Google+ circlers (followers).
The brightonSEO conference earlier this month came and went with a flurry of insight and opinion, and a hadouken.
Those returning after a classic sun-drenched Brighton lunch hour were treated to a presentation from iCrossing’s very own Charlie Peverett. He told a tale of innocence, how he spent his days as an editor blissfully oblivious to the intricacies of SEO. However, when the curtain was pulled back he peered into a murky world that revealed the true reason why nobody was reading his content
The presentation is now available to view in all its glory, where you’ll discover why ‘great content’ is more than just a check box on a SEO to do list (an issue discussed in greater depth in our latest ebook, How to Plan a Content Strategy).
If you pay attention you may spot a random satsuma.
After 2 somewhat unpredicatble and very compelling races here are the results for the last 2. Apologies for the slight delay on these it has been a manic couple of weeks for Creative HQ!
We particularly like the look of Shanghai!
Today Eloqua published The Blog Tree: UK Edition, their latest infographic centering on bloggers in the UK. It shows the most influential marketing-related blogs in the UK, and we’re thrilled that Connect has been included!
Mobile platforms such as smartphones and tablets continue to grow in importance at a rapid pace. Below we’ve look at 10 statistics that show how quickly mobile is growing and why it’s important for you to have a solid mobile strategy in place right now.
1. 15% of UK search happens on a mobile device, 3 years ago that figure was down at 2%
In Nov 2011 15% of UK Christmas related search happened on a mobile device and this figure is growing rapidly. In countries with less developed network infrastructure that figure is even higher, for example in India 40% of search happens on a mobile device. If you don’t have mobile strategy in place you’re potentially missing out on 15% of the search market in the UK.
2. Mobile accounts for 10% of ecommerce
10% of visits to ecommerce websites now come from mobile devices. According to the IAB “marketers and retailers are losing hundreds of thousands of pounds by failing to grasp the opportunities presented by mobile devices.”
3. 48% of users start their search on a mobile device and finish on a desktop – Ipsos, March 2011
If you have no mobile strategy in place you are potentially losing out on half of your audience.
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