Not your average infographic

Jun. 25, 2012 | by Danny Chadburn

With infographics besieging the web like wave after wave of Italian attacks bearing down on Joe Hart’s goal, creating one that gets attention is becoming increasingly difficult.

Going beyond the flat image format, our content and design team produced an interactive animation that encapsulates the European Championships since 1996. We worked with John Lewis to turn their juicy TV sales data into something spectacular, dropping in various other cultural references to give a flavour of the various tournaments and the host countries.

See it in all its glory on the John Lewis website.