My first week at iCrossing as a Junior Paid Media Analyst

Jun. 06, 2014 | by Jack Chape

I started a full time role in the Brighton office at iCrossing this week. Before joining as a Junior Paid Media Analyst, (‘JPMA’  – just one of digital marketing’s plethora of acronyms) I was studying media studies at the University of Brighton. A degree I had chosen through a combined love of film, marketing, and all things digital. I was unable to narrow down my interests completely so I decided a fairly broad scope would enable me to make a decision as I progressed through my degree.

Having travelled in my gap-year before starting University, I was keen to start my career as soon as I finished and I was fortunate enough to start my employment at iCrossing no more than a week after handing in my final pieces of coursework.

I owe this smooth transition into a full-time role at iCrossing to the one month unpaid placement I undertook during my second year of University.  For this full-time placement I worked on some really exciting campaigns across paid search, display, and social. This gave me detailed insight into the industry and the type of agency I wanted to work for.  I was really pleased with the tasks I was able to engage in (luckily no stamp-licking), across a range of different brands. It really ignited my interest in the industry and by keeping in contact with Sam Fenton Elstone (Head of Media), I was also lucky enough to secure some work over the following Christmas period which helped me keep my foot in the door, so to speak.

My first day began with an induction in which I was made aware of the variety of clubs and societies that iCrossing have, as well as the opportunities for events in which you can raise money for your favourite charity. There is a real sense of community here and it was great to see familiar faces and some new ones too.

So what excites me about paid media? Working here both on placement and this week so far, I have come to understand the importance of direct response advertising in providing results for brands. In paid search every aspect of the campaign is measurable, every ad can be tracked and optimized for performance, and trends are determined far more quickly than traditional advertising methods such as television or print.

It’s an incredibly fast paced industry and we are constantly updated throughout the day about new insights which means for someone in my position, I am constantly learning. Every day is different and each one brings with it new challenges and opportunities, but it is this day-to-day differentiation that makes agency life so stimulating. It is a steep learning curve, but I am enjoying every minute of it, and I am surrounded by a hugely supportive team.

I would definitely recommend a career in digital and to top it off, Brighton is a great city to be living in. I hope to improve my skillset and continue to work with some exciting brands, whilst aiming to progress further in the company.

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    Comment (1)

    • Rob

      Nice one Jack, hope they haven't got you making them coffee everyday!Jun 9, 2014 12:48 pm

    Please note: the opinions expressed in this post represent the views of the individual, not necessarily those of iCrossing.

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