Mar. 27, 2009 | by Chris Eden
You may or may not have seen the recent coverage of our display and creative teams being appointed by one of our existing search clients, the Microsoft owned Multimap, to promote their specialist online mapping service. In a nutshell, this is what it’s about…
The new campaign will see Multimap launch a series of tailored creative executions that highlight specific use cases for target audience groups identified by research. Specialised ad-creative focused on promoting Multimap’s user functionality will be targeted at mums, business users, students and outdoor activity enthusiasts.
The campaign has been based around the insights gained through a social media audit. For example we found one common use of the service was to explore where an individuals could find routes for outdoor activites such as mountain biking. The creative has been targeted towards such groups.
…The story has been covered throughout the industry press, and although we don’t like to blow our own trumpets on this platform too much we thought we wouldn’t be doing the campaign justice without some examples of the great creative concepts in action.
So here it is…
[kml_flashembed movie="/wp-content/uploads/2009/03/multimap_student_300x250.swf" height="250" width="300" /]
[kml_flashembed movie="/wp-content/uploads/2009/03/multimap_outdoors_300x250.swf" height="250" width="300" /]
[kml_flashembed movie="/wp-content/uploads/2009/03/multimap_mum_300x250.swf" height="250" width="300" /]
[kml_flashembed movie="/wp-content/uploads/2009/03/multimap_business_300x250.swf" height="250" width="300" /]
Mar 27, 2009 01:45 pm