Mobile Market Share

Feb. 25, 2011 | by Gregory Lyons

In February 2010 we took a look at the state of the mobile web and how various platforms were performing by country. 12 months have now passed so we thought it would be interesting to take another look at the this space and see how things have changed. Additionally with the recent events that have taken place across North Africa and the emergence of social media and mobile internet as tools of the revolution we thought it would be interesting to take a look at those countries and see what the predominant platforms in use are.


(click for the full image)

We can see that in countries such as Egypt and Tunisia Nokia (more commonly associated with legacy handsets) dominates. It seems that in developing markets such as Brazil, India, China, Egypt, Tunisia and Russia Nokia still holds the top spot (in Egypt the numbers are as high as 80%).

When we look at more developed markets such as North America, Europe, Australia and Japan we see that it is the newer players such as Apple that lead the way. Interestingly USA has a reasonably even split between Apple, Google’s Android and Blackberry.

In many of the developed markets Google’s Android has made impressive gains in the last 12 months, often at the expense of Apple’s iOS. For example in the USA Apple’s market share has dropped from 53% 12 months ago to 35% today, while Google’s Android has gone from 12% to 27%. In the UK we see a similar picture with Apple dropping from 55% to 42% and Android gaining 10% during the same period.

Nokia has seen large drops in China over the last 12 months, from 80% to 59% with newer mobile devices such as those from Apple gaining ground. Could this be a sign of development, will other countries such as Egypt and Tunisia follow suit as they develop their economies? Would the revolutions in those countries have looked any different if the proportion of smart phones was higher, perhaps leading to an even greater exchange of information? Possibly, however what is certain is that Apple has lost market share in the majority of developed markets over the last 12 months as new devices have entered the market and competition has increased.

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    Comments (39)

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    • Gregory Lyons

      Hi acupunc: the data is from http://gs.statcounter.com/


      @Gerard: we only graphed up the top 3 in each country


      @Rajesh: mobile market share and mobile OS (ie mobile internet) market share are two separate metrics.  For example in the UK Apple has 42% of the mobile OS market share but will not have anywhere near that percentage of overall mobile market share
      Apr 7, 2011 09:43 am

    • Rajesh VInaykyaa

      Greg, if Nokia mobile market share in India is 59% then how it holds up OS market share of 71%.Apr 7, 2011 07:00 am

    • Gerard

      Are you really sure Blackberry is just present at US and UK market? this is a kind of strange...Mar 25, 2011 05:33 pm

    • acupunc

      What's the source for this information?Mar 24, 2011 06:53 pm

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    • Gregory Lyons

      Glad you liked the infographic, I'll pass your comments onto our creative team :) Currently in Columbia Blackberry OS holds the top spot with 41.2%, Symbian OS (Nokia) has 24.5% and iOS (Apple) comes in third with 14.1% of the marketMar 21, 2011 03:52 pm

    • Infografiando

      Hi Gregory do u know something about Colombia - South America? Nice post and beatiful infographic... CongratsMar 20, 2011 08:34 pm

    • Rob

      Disappointed that the statistics for Canada are missing this year.Mar 18, 2011 07:56 pm

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    • Alisa (IABNZ)

      thanks GregoryMar 10, 2011 09:34 pm

    • Stan

      Nice work.Mar 10, 2011 01:13 am

    • Gregory Lyons

      Hi Alisa, New Zealand, yes I think I've heard of it... :) iOS (Apple) currently hold the top spot with 65.6% of the market, a drop of 2.2% on last year.  Android places second with 14.7% of the market an increase of 13.2% in the last 12 months and SymbianOS (Nokia) has 9.3% a drop of 7.1%

      Hi Lerican, I'm afraid we only have percentagesMar 9, 2011 12:16 pm

    • Alisa (IABNZ)

      Hi Gregory - do you have any data on New Zealand - that smaller country to the right of Australia :)Mar 8, 2011 07:30 pm

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    • lerican

      would love to see absolute figures.  would tell the real story of volumes, not just proportionsMar 7, 2011 11:51 pm

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    • markingegno

      Hi Gregory, many thanks for the information provided about Italy, I just updated my blogpostMar 2, 2011 05:28 pm

    • Gregory Lyons

      Hi Donato, unfortunately we could only squeeze a limited number of countries onto the infographic and had to leave Italy out.  This time we looked at mobile OS rather than mobile browser so the numbers are not directly comparable with the previous infographic but for Italy iOS (Apple) takes the top spot with 47.7% a drop of 6% over the last 12 months.  SymbianOS (Nokia) comes second with 28.2% a drop of just over 6% over the last 12 months.  The biggest climber was Android which now places third taking 12% of the market.Mar 2, 2011 04:00 pm

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    • markingegno

      Hi Gregory, nice graphic, do you have any data about Italy? Last year it was shown. Thanks.Mar 2, 2011 12:50 am

    • Gregory Lyons

      Hey Sam & Alex, glad you liked it (or at least the visuals :) ). Yes Apple means iOS, Nokia means Symbian, we simplified the names so it could be understood by a broader audience as we felt many people would not know what iOS was but would understand AppleMar 1, 2011 06:31 pm

    • Alex

      great graphic, but it is not correct. It states Mobile Operating Systems, but then I see Samsung, SonyEricsson, Nokia, which are brands. It needs to be Symbian, Android, iOS, Windows Mobile and Windows Phone 7, Bada, ...Mar 1, 2011 04:11 pm

    • Sam

      Great post, really interesting to see the rise of Android in the US, and the huge share Blackberry has in the UK.  Does the Apple usage reflect iPad as well as iPhone?Mar 1, 2011 03:17 pm

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