Mobile browser market share map

Feb. 05, 2010 | by Dominic Parker

Please note we have an up to date version of this infographic – 2012 mobile market share infographic

mobile-market-share

This map shows the popularity of different mobile browsing platforms country by country, with some interesting results.

Apple’s dominance can clearly be seen, with the iPhone and iTouch accounting for over half the market in the US, Canada, UK, France, Germany and Japan.

The Android platform has its largest share in the US and the UK, but has a much weaker share in other countries. This could change in the near future as new phones emerge that run Android, such as the Nexus One.

Docomo and KDDI are the largest mobile phone operators in Japan, and account for 12% of the mobile browser share platforms.

Canada seems to like the iPhone and iTouch, with 86% of mobile internet users using this platform to access the internet.

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    Comments (48)

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      Dear KampungBoy & CityGal

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    • Daniel Deng

      Is there any latest version avaible? seems that Mobile browser changed rapidly in the market.Sep 7, 2012 09:17 am

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    • Gregory Lyons

      Hi Marian, I'm afraid we couldn't cover every country in the infographic.  With respects to mobile OS, Symbian (Nokia) is the most popular in Poland taking 37.3% of the market, followed by Android at 16.6% and Sony Ericsson at 16.2%

      Hope this helps :)Mar 2, 2011 04:05 pm

    • Marian

      Why not Poland?Feb 28, 2011 05:46 pm

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    • Keith

      That is not the first time data from gscounter showed iPhone to be the overwhelming leader in Canada. I don't know what is wrong with their methodolgy becuase it is utter BS as RIM is by far the biggest here.Feb 25, 2011 03:57 pm

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    • Sam Wilkinson

      mobile browsers would become greatly popular in the next few years*'`Sep 12, 2010 07:28 pm

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    • Dominic Parker

      Hi Rob, thanks for your comment

      I don't believe it includes WAP sites as it's impossible to put a Statcounter tracking tag, as well as most other analytics tags, within the WAP code.

      I'm unsure however of iHtml or i-Mode, my advice would be to email globalstats@statcounter.com, they may be able to help you.

      Thanks
      DomMar 9, 2010 11:38 am

    • Rob Schneider

      Hi Dominic


      would like to know if these 3 million sites include WAP based sites and others like Docomo's i-Mode or iHTML in Japan.Mar 9, 2010 11:24 am

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    • Carl

      Data from statscounter very useful, thanks for highlighting.  I am assuming that the prominance of Opera in Africa might be linked to the higher cost of data, narrower bandwidth and smaller RAM of typical handsets? Opera does compression better and has a smaller footprint than most no?Mar 5, 2010 11:56 am

    • Dominic Parker

      Hi Nels,

      Thanks for your comment. The data is taken from http://gs.statcounter.com, which analyses over 5 billion hits per month, inlcuding 160 million for Canada alone. From their site...:

      'Statcounter is a web analytics service. As of 1 August 2009, our tracking code is installed on approximately 3 million sites globally. (These sites cover various activities and geographic locations.) Every month, we record billions of hits to these sites. For each hit, we analyse the browser/operating system used and we summarize this data'

      Thanks
      DomMar 5, 2010 10:36 am

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    • Tony

      This looks like yet another flawed mobile marketshare study. Without knowing the methodology, there's no way to gauge the accuracy.Mar 5, 2010 12:26 am

    • Nels

      Surely these stats are not describing popularity of browser platforms!


      Those stats cannot be correct as presented because:


      1) Japan has nearly every mobile phone web enabled. In fact, web usage via mobile handsets in Japan outnumbers PC use--this has been statistically true for a decade.


      2) Canada is the home of RIMs BlackBerry. Take a look around here and one can quickly tell (even though this is anecdotal evidence, one can easily see at LEAST a 20-1 BlackBerry to iPhone ratio here in Canada). While iPhone adoption is gaining, it is nowhere near the penetration that BlackBerry has. In fact, iPhone was only available on a single carrier (Rogers) since it was released up until 3 or so months ago.


      My guess is that the author/designer has misinterpreted these figures completely (and in the case of Canada's lack of Berry stats, totally left out accurate figures!).


      Where a figure exists, I believe these percentages point more towards the typical amount of bandwidth USED by mobile platform overall, rather than popularity. C'mon, guys!


      Nels
      Mar 5, 2010 12:03 am

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      Social comments and analytics for this post...

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    • Gregory Damas

      I had a look at a research on 09 mobile browser market share and I was really surprised to see that the PSP was so popular. Apparently Sony handheld console is still used as a browser in Canada... Why is that?

      2010 will be an Android year as every month new Android enabled phones are revealed (check the Mobile World Congress next week...) and Steve Jobs' last week comments seem to prove his irritation about Google's moves into the mobile industry.Feb 8, 2010 06:37 pm

    • Chris Eden

      Nice post Dom, great graphic.



      Interesting to see that China (perhaps the potentially biggest market) has such a high proportion of people using Nokia's browser to surf the web via mobile and that the iPhone has barely made a dent in the market there.





      Perhaps for the next version it would be useful to include market size, visualised by size of each pie chart.
      Feb 8, 2010 04:01 pm

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