Links in Google Snippet Text

Sep. 10, 2009 | by Rob Green

I just noticed that in certain SERPs, where page copy is used for the snippet text (no meta description is present in this case), links to named anchors on the same page are appearing as links in the snippet text. Have a look at the result below or See for yourself .

link-in-meta-descriptions

Strangely, as pointed out by my colleagues Randip and Ben, the link in the snippet goes through a redirect similar to what would be used for site links, as opposed to the direct link that the page title uses.

I guess this is useful to users, because the most relevant part of the page is probably going to be the part under the named anchor, as the named anchor link text contains the search term(s). I am, however, surprised that this is being recognised like this when you so often see strange text, and even sections of code, used in the snippet when a meta description is not present.

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    Comments (29)

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      [...] y como explicaron connect.icrossing.co.uk en su día, te recordamos desde Overalia una nueva implementación en la página de resultados de [...]Jun 30, 2010 11:38 am

    • Sushil Choudhary

      Google keeps coming up with new things, i know that they are looking more and more into what the user actually does and less on on page optimization. This really changes things up.Nov 27, 2009 12:16 pm

    • » Search Keeps Innovating

      [...] Google is better surfacing forum posts in search results, has tested displaying breadcrumb navigation in the search results, and is returning internal link anchor page-links directly in the search results. [...]Nov 23, 2009 03:50 pm

    • Search Keeps Innovating | AdVantage SEO

      [...] Google is better surfacing forum posts in search results, has tested displaying breadcrumb navigation in the search results, and is returning internal link anchor page-links directly in the search results. [...]Nov 18, 2009 03:24 am

    • Des Liens dans les Snippets Google Renvoyant vers des Ancres Internes de Page

      [...] Le blog Connect de l’agence digitale anglaise Icrossing nous apprend l’apparition de liens, correspondant à des ancres internes de pages, dans les fragments (snippets) affichés sur les pages de résultats Google. Leur billet en anglais : Links in Google Snippet Text. [...]Nov 12, 2009 01:30 pm

    • Search Keeps Innovating | Google Adsense

      [...] Google is better surfacing forum posts in search results, has tested displaying breadcrumb navigation in the search results, and is returning internal link anchor page-links directly in the search results. [...]Nov 3, 2009 10:39 am

    • Search Keeps Innovating | SEO Hardcore

      [...] Google is better surfacing forum posts in search results, has tested displaying breadcrumb navigation in the search results, and is returning internal link anchor page-links directly in the search results. [...]Nov 2, 2009 03:40 pm

    • Des Liens dans les Snippets Google Renvoyant vers des Ancres Internes de Page

      [...] dans Actualités Référencement le 11/09/2009 - 0 commentaire tweetmeme_url = 'http://blog.referenceurfreelance.com/actualites-referencement/google-liens-ancre-interne-snippet/'; tweetmeme_source = 'referenceurfr'; tweetmeme_service = 'bit.ly';Le blog Connect de l’agence digitale anglaise Icrossing nous apprend l’apparition de liens, correspondant à des ancres internes de pages, dans les fragments (snippets) affichés sur les pages de résultats Google. Leur billet en anglais : Links in Google Snippet Text. [...]Oct 23, 2009 11:45 pm

    • RAY

      I see 7 anchor based links in http://www.cosmeticharmony.com why so many for some websites, does anybody know ?Oct 23, 2009 09:19 pm

    • Search Keeps Innovating | Search Penalty | Planet Search and SEO

      [...] Google is better surfacing forum posts in search results, has tested displaying breadcrumb navigation in the search results, and is returning internal link anchor page-links directly in the search results. [...]Oct 23, 2009 02:35 pm

    • 2009년 9월 11일~9월 17일 트렌드 메모 « yoonsuk

      [...] 웹문서: 구글, 사이트링크를 설명문에 통합하는 테스트를 진행. http://connect.icrossing.co.uk/links-google-snippet-text_2947 사이트: 리다이렉션된 사이트의 실제 소유주를 밝히는 야후의 특허. [...]Oct 1, 2009 09:08 am

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      [...] Links in Google Snippet Text [...]Sep 26, 2009 04:29 pm

    • Rob Green

      All might be interested in this post by SEOMoz about all of the new links and data that Google is now putting into snippets.Sep 14, 2009 01:41 pm

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      [...] blog iCrossing noticiou que o Google começou a exibir links de textos âncoras nas descrições exibidas nos resultados [...]Sep 12, 2009 04:42 pm

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      [...] is that (old) Google has suddenly started showing links in meta descriptions, first picked up by Rob Green @ icrossing.co.uk here and shown again in the example below. Note we havent yet seen them in Caffeine - giving us further [...]Sep 12, 2009 02:33 pm

    • | metbuzz.com | Google shows Sitelinks in search snippets |

      [...] directly under site descriptions heading on search engine page snippets, noted. For example, a search for [pension contributions] returns a Wikipedia result with a link directly [...]Sep 12, 2009 07:22 am

    • google » Google Sitelinks Now In Snippets

      [...] iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site [...]Sep 12, 2009 04:36 am

    • Google shows Sitelinks in search snippets

      [...] directly under site descriptions heading on search engine page snippets, noted. For example, a search for [pension contributions] returns a Wikipedia result with a link directly [...]Sep 11, 2009 02:57 pm

    • Google Sitelinks Now In Snippets

      [...] iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site [...]Sep 11, 2009 02:17 pm

    • Usman

      Good article, well spotted.

      Always good to see Google enhancing the functionality of the SERPs. More so when I came across currently topical search at the moment around the athelete - Caster Semenya:



      I suppose the jump to links are included if there is a related page on the site (especially on Wikipedia pages). Which makes me thinks you need to optimise your Meta Description tag.Sep 11, 2009 01:00 pm

    • Pravesh Pushp

      nice stuff, thnxSep 11, 2009 12:10 pm

    • Steve

      Indeed, it's been a while!

      Google definitely has a way of extracting meaning from it's serps now, it's interesting to see how they are experimenting with it. I reckon they don't want to go all out with a Wolfram style answers engine so are trying to find the best way to integrate it in the existing serps.Sep 11, 2009 10:51 am

    • Toni Anicic

      Nice find! This is the first time I saw this. Perhaps I should start implementing these into my longer articles...Sep 11, 2009 10:50 am

    • Tweets that mention Links in Google Snippet Text - iCrossing -- Topsy.com

      [...] This post was mentioned on Twitter by Keith Bond, illdave, Randip Dhesi, Anthony Verre and others. Keith Bond said: Links in Google Snippet Text (Connect - Digital Marketing Expertise from iCrossing) http://ow.ly/15OvPL [...]Sep 11, 2009 10:38 am

    • Rob Green

      @Steve: Long time no see! - hope you are well. Interesting idea about the question/answer engine. This would effectively answer the users "question" better by offering them a link to the most relevant FAQ.Sep 11, 2009 09:54 am

    • Rob Green

      @Randpi Dhesi: that seems to indicate that it is a defined method that Google is using i guess? not any kind of bug.

      @Ben Adam: It is interesting that it is only picking this up in some cases, and that in both of the examples we have found, the link is preceded by "jump to".Sep 10, 2009 05:25 pm

    • Steve

      Nice spot Rob (and hello)! Google are obviously working on some natural language parsing lately in an attempt to up the relevancy of their results. They seem to be trying to become a bit of an answer and fact engine right now. I wonder if their 'internet stats' project is a similar piece of processing.Sep 10, 2009 05:25 pm

    • Ben Adam

      I'm seeing a lot of examples of "Jump to" links being added in for pages with lists of questions linked to named anchors. It seems if Google finds an appropriate anchor link then its pulling in that link exactly as it finds it.

      http://www.google.co.uk/search?q=What+does+Professional+Indemnity+insurance+do

      Whats interesting is why is this page ranking 7th being given the "Jump to" over sites that Google feels answer the query better, and appear higher up in the SERPs? Could it be that that specific URL+anchor is linked to from an external site?Sep 10, 2009 05:19 pm

    • Randip Dhesi

      Nice find Rob. It has its own unique referral id "oi=section_link" (site links have "oi=smap"), which means you could potentially track this to see if users are clicking on them.Sep 10, 2009 05:00 pm

     
    Please note: the opinions expressed in this post represent the views of the individual, not necessarily those of iCrossing.

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