Filippo Biondi Thanks Gabrio :)Jan 17, 2013 04:26 pm
Filippo Biondi Hi Luca,
Thank you for your feedback. I completely agree on facebook, we can debate around how strategic it can be for a Client, but there is no doubt being there will bring a proportionally higher potential in Italy.
The love story between Italians and mobile phones is not a recent event. You can find a lot of information around this with a quick search, Italy has been an early adopter of the mobile technology, (assuming this source is correct, but I remember other stats confirming this) Italians buy more mobile phones than home phones since 1999.
I am still not very warm on the current performance: 20% up YoY is a promising result, but we would need a 50% increase across several years in order to properly catch up. Anyway, in April we should have the official stats update, we'll see!Jan 17, 2013 04:22 pm
nice study. I think the "recommended by" on the landing page is a very good point and in Italy the recommendations count more than in other countries to counter balance the luck of trust of italian users.
Also another point is the use of Social Media and Facebook in particular. 1 out of 3 Italians are very keen in searching information about products and company in FB (Nielsen). According to Nielsen, italians spend more than 6 hours a month on FB(http://blog.nielsen.com/nielsenwire/global/global-and-social-facebooks-rise-around-the-world/).
also interesting is the fact that 42% of italians use mobile phones and 20 millions with a smartphone (http://www.internetretailer.com/2012/03/19/e-commerce-soars-italy-despite-economic-crisis)Jan 17, 2013 02:44 pm
Gabrio Bel post Filippo, completamente d'accordo!!!! Nice post Filippo, i totally agree with what you said! ;-)Jan 14, 2013 07:02 pm
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