Infographic: Android pulls in twice as many users as Apple’s iOS

Feb. 04, 2014 | by Sam Vining

Our annual ‘Mobile Phone Operating System Infographic’ is now live and reveals the true impact of Android’s recent meteoric growth, as it now has twice as many global users as Apple’s iOS.


The data shows that 43% of mobile phone owners now use market leader, Android, compared to just 22% who use iOS, the market number two.  What’s more, Android’s market share has grown by 21 percentage points since Dec 2011 alone (rising from 22% to 43% of all global mobile owners). Click here to see the full size image.

Android’s global domination of the mobile OS market has been largely fuelled by the fact that it can be used with mobiles and tablets from different manufacturers, including the popular Samsung Galaxy and Google’s own Nexus ranges.  What’s more, many of the devices that use Android are much more competitively priced than the likes of Apple and this has also played a significant part in its growth.

But while Android’s growth continues unabated, iOS’s market share has largely stagnated over the past two years.  And Nokia, the onetime golden child of mobile operating systems, is now in third place with just 18%, down 15 percentage points since Dec 2011.

Android’s market share has clearly been to the detriment of Nokia which has seen users plummet.  It remains to be seen whether Nokia’s partnership with Microsoft to adopt their Window’s Phone operating system on all Nokia platforms will do anything to reverse this trend.  Meanwhile, iOS users have remained fairly steady over the past two years, which suggests that Apple’s share of the operating systems market could now be plateauing.

In terms of countries, Android’s growth has been largely driven by the BRIC (Brazil, Russia, India and China) markets.  In Brazil, Android dominates with almost 60% of users by the end of last year.  This is compared to 44% in 2012 and just 18% in 2011.  There has been similar exponential growth in Russia.

What’s more, looking at the MINT countries (Mexico, Indonesia, Nigeria and Turkey), which are expected to become major world economies in the coming years due to their opportunities for growth, also strongly favour Android over other platforms, suggesting Android faces a bright future. The exception to this is Nigeria, one of the few markets in our study that still favours handsets with Nokia’s proprietary software. But even here Android is clawing away at its market share.

Interestingly, when looking at key Western countries Android’s market share is lowest in the UK, with just 29% of mobile phone owners, while some 42% are on Apple iOS.  There has also been little movement here – iOS has increased three percentage points and Android has remained static over the past year.  This is compared to for example Spain where no less than 72% of mobile owners use Android.

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    Comment (1)

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    • Adam

      It would be interesting to compare these stats with the revenue or average spend per user to understand the different types of user.
      Even with Android's dominance from sales point of view I bet Apple's consumers spend more on apps, videos etc than Android users do(?)Feb 4, 2014 03:01 pm

    Please note: the opinions expressed in this post represent the views of the individual, not necessarily those of iCrossing.

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