Comments on: The Importance of Utilising Fashion Trends for Search http://connect.icrossing.co.uk/importance-utilising-fashion-trends-search_4480 Connect Mon, 06 Sep 2010 21:07:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lucy http://connect.icrossing.co.uk/importance-utilising-fashion-trends-search_4480/comment-page-1/#comment-3147 Lucy Tue, 09 Mar 2010 11:05:19 +0000 http://connect.icrossing.co.uk/?p=4480#comment-3147 You're right Amy, exposure to LFW, particularly via Twitter, this year was unbelievable - I could barely keep up with the streams from @TimesFashion, @LDNfasion, @LondonFashionWk. Blogggers were also busy updating, particularly @LibertyLndnGirl tweeting for Mercedes Benz (@MercedesLFW). Brands are also becoming more prolific during the fashion show seasons, with brilliant coverage from ASOS and Next. The challenge for fashion retail brands, however, is to ensure that their designers and trend spotters are liaising closely with their online marketing teams to ensure that they inform and align their search & social strategies as much as possible. You’re right Amy, exposure to LFW, particularly via Twitter, this year was unbelievable – I could barely keep up with the streams from @TimesFashion, @LDNfasion, @LondonFashionWk. Blogggers were also busy updating, particularly @LibertyLndnGirl tweeting for Mercedes Benz (@MercedesLFW).

Brands are also becoming more prolific during the fashion show seasons, with brilliant coverage from ASOS and Next. The challenge for fashion retail brands, however, is to ensure that their designers and trend spotters are liaising closely with their online marketing teams to ensure that they inform and align their search & social strategies as much as possible.

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