Greenpeace create spoof campaign in effort to highlight global warming issues

At first glance, it appears Shell has committed a social media faux-pas: inviting the public to submit captions on their so-called Let’s Go! Arctic Ad Campaign, which has been ‘hijacked’ with anti-climate change user-generated slogans.

However, what seems to be a social media disaster, actually appears to be a very clever campaign – but not to Shell’s benefit. The site is clearly a spoof, run by climate change activists and designed to trick people into thinking that Shell is behind the apparently back-firing campaign.

Most of the other pages on the site are down for maintenance, and there is some strange copy on some of the other pages: “No one has yet fully determined how to clean up an oil spill in pack ice or broken ice—but that too is exactly the sort of challenge we love.”

Greenpeace have already claimed responsibility for the campaign, but it’s still live on the web and continuing bad PR for Shell. It will be interesting to see how Shell react – as this picks up interest across the web, everyone is looking to them for a response.

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