Saleem Khawaja Danny, your piece speaks to the heart of the matter. If you match your analogy to great print and TV advertising like Levi's memorable 501 ad featuring Nick Kamen, the imagination, the amount of work, research and budget that went into that are obvious. A seminal and memorable piece of work that has stood the test of time.
Compare that to what a lot of websites are dishing out as ads to tempt visitors to click on them, the lack of thought and imagination is painfully obvious, and you know the budgets were laughable.
Just as we all know that quality editorial tempts readers back to read again, engaging and attractive ads will do the same. Unless website owners realise their digital marketing is not just an extension of their print estate, but the future for their advertising revenue generation as a whole, we will all struggle with creating quality online campaigns.Aug 31, 2012 05:39 pm
Rory Hodgson Ha ha! Spot on.
Also leaves me hungry for a pint of Doom Bar...Aug 22, 2012 11:27 am
Tamsin I really enjoyed this Danny. In return I offer you this: http://euansemple.squarespace.com/theobvious/2012/8/9/blogging-and-the-heart-of-darkness.html - I think it might speak to you.Aug 9, 2012 02:03 pm
Paul If all you want is a quick pint of Blue Moon Wheat Beer, amongst the company of rowdy football fans before you get your train back to London, then it's perfect because it is lively, cheap and convenient. It's all about content fit for purpose. I visit my local The Rifleman for decent beer and a night out, I expect and want a different experience at the Pub inside Picadilly Station.Aug 8, 2012 07:04 am
Dan Wetherspoons make a lot of money though...Aug 7, 2012 03:19 pm
Malcolm This is fantastic Danny - really great imagery, I can almost taste the real ale :oPAug 7, 2012 02:26 pm
Richard I love a good whimsical analogy and this has really hit the spot. A bit thirsty now though...Aug 7, 2012 01:33 pm
ShellyB Great article, you can just picture the scenes.
I know exactly which one I would while away the hours at (and it wouldn't be the plastic version!)Aug 7, 2012 01:27 pm
Joshua I assumed it was mass-market, 'supposedly gives you what you want' but you don't want to stay there content bars, compared to organic and brilliant older traditional pubs that actually have what you want.Aug 7, 2012 01:18 pm
Danny Chadburn Glad you liked it! There was a "Moral of the story..." but it was removed in favour of allowing people to come to their own conclusions. :-)Aug 7, 2012 01:15 pm
Joshua Absolutely love this.Aug 7, 2012 01:07 pm
jelly Danny, this is a wonderfully entertaining piece of writing. I was expecting it to evolve into a meaningful tale about something search/content related, but drew my own metaphors anyway (e.g. what kind of content Googlebots prefer - mass-produced and tacky, or more bespoke and written for people), which I guess is what you were aiming for.Aug 7, 2012 01:06 pm
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