Google testing Adwords display URL with spaces
Mar. 23, 2011 | by Tom Jones
When browsing for a new pair of specs yesterday, I noticed that Google seem to be trialling another visual tweak for their ads in a bid to boost click-through rates.
Following a return to the yellow background, punctuated and non-punctuated extended headlines it looks like spaces are now being added to display URLs. It appears the presence of a space is determined by whether the keyword being searched is in the display URL or not.
I quite like this one, as it goes, it seems to add an extra degree of legibility to the listings.
Anyone else seen this?
Please note: the opinions expressed in this post represent the views of the individual, not necessarily those of iCrossing.
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