Ovidiu Hey, Kelly. Thanks for the insight; it all makes perfect sense now.Mar 23, 2012 11:55 am
Kelly.Sutherland Hi Ovidiu,
Thanks for your comment.
The term ‘social network’ by definition is a platform or application that enables users and organisations to communicate with each other through comments and sharing mechanisms. This is constantly evolving and is seeing some really exciting new platforms develop for all medium types. Google+ is a platform that we would definitely class as a social network. Though of course, not everything needs to fit into one uniform box and new platforms such as Instagram and Pinterest prove this. I’m sure Google+ will continue to evolve over the coming months and years, as will what is defined as a ‘social network’, but it is already showing that it can be a platform for sharing and communication, and one that will also have an SEO benefit.
To answer your second point, while we are a company of over 750 employees as a whole, we are the UK arm and have a team of 125 . When you take that into consideration, 116 doesn’t seem like such a bad ratio. It’s also important to remember that we wanted to share this information as soon as we found out about it so we will also be adopting our own advice in growing our page and the content within it over time as we recommended. We like to practice what we preach but also share information as we find it so that we can help inform the rest of the digital community.
KellyMar 23, 2012 11:04 am
Ovidiu So let me get this straight: you miss the fact that G+ is an identity service -- not a social network -- and then you recommend it to everyone so that they would strengthen their online presence.
Now, on the other hand, your company has some 750 employees, yet only 116 have your G+ company page added to their circles.
G+ conversion rate (amongst your OWN staff): 15.46%.
Inherent advice: don't recommend something that you yourself aren't using.Mar 22, 2012 03:38 pm
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