What will Google do next? Some ideas from our SEO team

Oct. 26, 2011 | by Liz Ayers

This month Google’s 2011 quarter three financial earnings results have been reported to be 33% up on the same quarter last year. Contributing to this increase has been acquisitions and new products released. So as a bit of fun this week here at iCrossing we decided to brain storm a few ideas of new products which Google could consider for continued growth.

Elizabeth Ayers – Google Species

Have you ever tried to find out what that weird bug is in your lounge or what on earth that unidentified plant is in your new garden? Well I was on my way to work this morning and saw a shrub in someone’s garden which was the same as the one in my garden which I have no idea how to care for over the autumn/winter and don’t even know what it’s called. This got me thinking, how would I find out the name of the plant and what would I search for … green leaves, brown bark…. mission impossible! This reminded me of the beetle I found last week, there were loads of sites that provided the search functionality to identify it but none that did it really well, so I gave up. I think Google is in a position to do this best, with their search expertise and their access to the web’s information. I think Google should develop ‘Google Species’.

Google Species would enable users to search for and easily identify plants and insects. With creation of new schemas for web masters to mark up their html Google could link a number of identifying features of species to the specific specie itself with this structured data, for example….

<div itemscope itemtype=”http://schema.org/Insect>
<span itemprop=”name”>Colorado Potato Beetle</span>
<span itemprop=”feature”>Stripes</span>
<img src=”Colorado-Potato-Beetle.jpg” alt=’Colorado Potato Beetle’ />

Search results would be returned as images for easy and quick identification. Each image could provide a ‘more like this’ option where the features of that species can then be used to form part of the search query to home in on the species you are looking for.

Doug Platts – Google Grocery

Online grocery shopping is nothing new, however one thing Google could pull together is an aggregate Grocery Store that allows you to do the following:


Enter your shopping list and find out which local stores have the best deals on. This could co-ordinate with key coupon/voucher suppliers in order to get the best discounts for your purchases.

You could also be made aware of in store discounts that have been made by store managers that aren’t available online, e.g. clearance items.

If you are an online shopper for your grocery then how about a Google Van delivering them to you, and while they are at it updating their Google Street View en route.


From understanding what you are buying, Google could recommend recipes. Or after looking at certain recipes Google could recommend the best ingredients and their nearest location in order to pick them up straight away.

Incorporating Google Shopper into this, QR codes on TV cooking programmes could help consumers identify where to find the ingredients and store the recipes being discussed.

Alternative products

Sometimes you just can’t find Goji berries, so what do you use instead? Google could suggest alternatives based on what is available in your local supermarkets, either on your desktop or straight to your mobile phone.

Chris Suarez – Google Map for the Elderly

Google’s ethos is to organise the worlds information, and I am sure that part of that is to make that information more accessible to everyone.

In the UK about 16% of the population are over the age of 65 (data from Wolfram Alpha), and a proportion of this group are not mobile and are un able to explore the world around them.

Old lady with mobile phone

Google could create a tablet based application with a large, easy to use interface that would enable users to perform the following tasks:

  • Overlay local vouchers on the map
  • Enable users to see where they or family members live
  • Provide a virtual tour of the top hot spots around the world

Old man surfing

Even though this could predominately be marketed towards the elderly, I think that this would be a really cool app.

Anyone else have any ideas?

Be Sociable, Share!

    Comments (2)

    • Alison

      I also like Doug's shopping scheme and am wondering how I can tap into an idea like that with my love of cooking and creating recipes.Oct 27, 2011 10:01 am

    • Alison

      These are great ideas! I really like yours Liz - there's t=something there that Google could do re: mapping biodiversity and eroding forests. I love the image of the man on the keyboard, surfing - it would be nice to see an older woman enjoying technology in the same way - perhaps surfing on her phone? rather than looking confused by it :-) we need to very careful about the messages we send - especially where gender is concerned. We don't want to stereotype.Oct 27, 2011 09:59 am

    Please note: the opinions expressed in this post represent the views of the individual, not necessarily those of iCrossing.

    Post a comment


    Other Blogs We Recommend