Google Giving Brands Better Search Results

Since Google has been rolling out more frequent updates to their search engine, with the brand (Vince) update being the most recent, we have seen a number of changes to Google’s search results.

• Site links on indented results
• Extended versions of result snippets
• The more details option which includes the “wonder wheel” option

Now…

Double indents for branded searches

Here are some examples of branded search queries with the extra indented result

Argos toaster

Double indented result for Argos toaster

Halfords Car Seats

Double indented result for Halfords car seats

Cheap Flights have benefitted from this greatly as they have now increased their search real estate on cheap flight related searches

Double indented result for cheap flights to New York

We knew Google started to favour “brands” with their latest update by giving sites which displayed certain trust signals, however this is a different type of favouritism all together. You may say that Google knows when a brand search is being conducted because the brand usually appears in the domain name, however I have found a couple of examples where this is just not true.

Here is an example of where a double indend does not happen for a branded search

Double indented result for Stokke highchairs

I what other surprises Google has up their sleeves?